Association Adviser
MAY 7, 2025
Why content strategynot just content creationholds the key to audience engagement, revenue, and long-term relevance. Associations are fighting a quiet battle: theyre creating more content than ever, but often seeing less return. Newsletters go unopened. Webinars underperform. Social posts fade quickly into the algorithms abyss. Its not a lack of effort.
Achurch
MAY 7, 2025
Budget planning season is more than a financial checkpoint: Its a chance to align your associations mission with its resources. A well-structured budget helps your team prioritize, communicate with your board, and make confident decisions throughout the year. In this post, well walk through how to build a solid annual budget, from historical analysis to flexible forecasting, tailored to the unique revenue streams and expenses of associations. 1.
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Reid All About it
APRIL 18, 2025
The weekly list of free educational events and resources for the association community Online learning program development. Apti explains how to take a proactive approach to developing online learning programs. Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey.
AvidXchange: Association Management
APRIL 22, 2025
The Community Association Management (CAM) industry has evolved rapidly in recent decades. Today, approximately 369,000 community associations serve 77.1 million residents, according to Foundation for Community Association Research a significant increase from just 10,000 associations and 2.1 million residents in 1970. With this growth, however, comes new challenges.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Wild Apricot
APRIL 19, 2025
Confused about whether your organization should be a 501(c)(3) nonprofit or a 501(c)(7) social club? Learn the key differences, benefits, and how to start each in this comprehensive guide.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
.orgSource
APRIL 29, 2025
Outside the boardroom at one of our clients offices, theres a well-worn rug. Its been there for years. You can see the edges curling upjust enough to catch a shoe or cause a stumble. And sure enough, during a visit, I watched three people trip over it within an hour. No one said anything. They just kept walking, adjusting their steps like it was part of the routine.
HighRoad Solution
APRIL 30, 2025
A wingwoman (or wingman) is more than just a dating sidekicktheyre your trusted companion who helps you navigate the dating scene, offering moral support and backup. In aviation, a wingman (or wingwoman) is the pilot who flies alongside the leader, ensuring mutual safety and mission success. Partnerships in association ecosystems arent so different.
Candid
APRIL 21, 2025
Youre probably familiar with checkout charitywhen people are asked at a retail store checkout to donate money to a designated organization. They have only a few moments to decide. We consider this impulse giving, making a split-second decision to do something altruistic for others. But how does it work? Who says, Yes, Ill give!? And what makes a campaign successful?
Achurch
MAY 7, 2025
Its a question weve heard more than once: Why do we need a partner if the vendor says theyll handle the implementation ? Its a fair question, and one worth unpacking, especially when leadership is watching every dollar. Heres the truth: Most AMS vendors (and similar platforms) focus solely on their part of the build. For example, if the vendor provides only a minimal setup (like configuring one membership type) and hands over the rest, your team is responsible for completing the remaining tasks
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Associations Now
APRIL 22, 2025
Savannah, your favorite Southern city, is unveiling a key milestone in its growth with the completion of the newly expanded Savannah Convention Center. This development further establishes Savannah as a prime destination for meetings, conventions, and exhibitions, offering state-of-the-art facilities and enhanced amenities designed to elevate every event experience.
.orgSource
APRIL 22, 2025
Its a bold questionbut its the one association leaders must ask themselves today: Are we writing our own case study in innovation, or are we inching toward irrelevance while clinging to yesterdays strategies? The truth is disruption doesnt ask for permission. It doesnt care if youve had a stellar year or if your team just got comfortable with your new AMS.
MatrixG
APRIL 22, 2025
Listen to this article Your browser does not support the audio element. In honor of Earth Day, I want to share a story about our recent office closing at Matrix Group, and how we tried to do it in the most sustainable, community-minded way possible. Closing our Arlington, VA office was a bittersweet milestone. After years of working fully remotely and knowing that remote work was here to stay for us, it didnt make sense to renew our lease.
Candid
APRIL 29, 2025
Every day, more and more nonprofits are facing increasing fiscal uncertainty as the U.S. government cuts longstanding programs and grant funding. At Candid, we understand whats at stakeand were taking immediate action to support the nonprofits hit hardest. Our data reveals that at least 30% of U.S. nonprofits receive government grants , and for more than 35,000 of them, those grants make up over half of their total revenue.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Achurch
MAY 7, 2025
The push to do more with data leads many organizations to re-examine their key systems. An AMS implementation is an associations largest change management project/disruptor. Your organization should budget accordingly by thinking outside the traditional earmarked funds. To help, weve listed some other costs to include when budgeting for your AMS. Time : Dont lowball the cost of your time in your budget.
Associations Now
APRIL 18, 2025
A new survey finds that CEOs have less trust in boards effectiveness than the boards do. Good communication is essentialbut CEOs need to help. Are we back to the early days of Covid when it comes to governance? The rapid disruptions to the U.S. economy and industry regulations in 2025 have opened the question of whether associations need to be in crisis mode in response, and what role boards need to play.
Breezio
APRIL 18, 2025
If engagement is the goal, then creative content is the path to reaching it. Yet for many associations, consistently generating meaningful, relevant, and interactive content for members can feel like an uphill battle. The question isnt whether content matters, its how to create experiences that invite participation, foster knowledge-sharing, and deepen relationships among members.
A2Z Events
APRIL 21, 2025
Introduction Nonprofit event planning comes with particular challenges and concerns. Nonprofit event coordinators not only have to deal with all the standard project management for event planners , but they also have to run their events with specific goals. You have to consider how your event will impact long-term donations and what experiences your donors like to have, such as interacting with your staff, learning more about your work, or meeting those impacted by your efforts.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
MatrixG
MAY 8, 2025
Listen to this article Your browser does not support the audio element. Over the past couple of years of hosting my Associations Thrive podcast , Ive interviewed well over a hundred association and nonprofit CEOs about what theyre doing to help their organizations thrive. The conversations are inspiring, filled with examples of strategic initiatives, membership growth, innovative partnerships, and new revenue streams.
Velvet Chainsaw
MAY 8, 2025
Gross profit is the metric that matters most to leaders. As a business event strategist, you can grow your credibility and value with your senior leadership by having your finger on the pulse of this metric. To arrive at your largest events gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your business model and industry.
Associations Now
APRIL 29, 2025
A survey by the Global Business Travel Association finds that a sizable number of non-U.S. companies will hold back on travel in 2025, or meet outside of the United States. Business travel is likely to decline in 2025 due to U.S. policy shifts, according to a new survey. The report, conducted by the Global Business Travel Association , was released earlier this month and is based on a poll of more than 900 business-travel professionals around the world conducted in March and April.
Event Industry News
APRIL 22, 2025
PMY Group (PMY), a global leader in technology solutions for sport and major events, has acquired UK-based EVENT360, a premier producer of match-day entertainment, immersive stadium ceremonies, and unforgettable live experiences.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Candid
MAY 1, 2025
Did you know? The majority of U.S. 501(c)(3) nonprofits are very small organizations with annual budgets below $50,000. Thats less than the median U.S. household income ($80,610 in 2023). These very small organizations are often overlooked both by donors and research about the sector, in part because we know much less about them than about other nonprofits.
MemberClicks
APRIL 22, 2025
Trying togrow your associations membership? A trial membership can be a smart way to get prospects in the door. It lowers the barrier to entry, lets people explore your value and gives you data on what works. But it also comes with risks: extra admin work, the chance of low conversions and the potential for misuse if youre not careful. In this article, well walk through whattrial membershipsare, the benefits and drawbacks, how to structure them and whether theyre the right move for your associat
Membership Marketing
APRIL 21, 2025
Edwards Deming is recognized as the father of Total Quality Management (TQM) owing to his significant influence on quality manufacturing and management practices. Deming's principles focused on continuous improvement, which he defined as Plan, Do, Study, and Act (PDSA). The concept of PDSA also has the powerful potential to influence marketing. Many organizations face two challenges when marketing their membership or products and services.
Associations Now
MAY 7, 2025
AI helps people save time and find information more quickly, and its changing the way we use the internet. Now, seeking information can be more like having a conversation with an expert. Instead of Googling something, you can ask ChatGPT a question, get an answer, and ask follow-up questions to drill down deeper. While its exciting that this technology allows us to conversationally get answers without sorting through search results, it also presents a problem for associations.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Event Industry News
APRIL 22, 2025
Salon Priv, the UKs most prestigious automotive event, has announced that it has become a Certified B Corporation (B Corp).
Candid
APRIL 22, 2025
Volunteering is the backbone of the U.S. nonprofit sector, yet it remains significantly underfunded. A 2023 report from the Do Good Institute found that 78.9% of nonprofit leaders say volunteers enable them to provide essential services they otherwise could not. Yet, the national volunteer rate hovers at just 28% and has not increased significantly in decades.
Blue Avocado
APRIL 29, 2025
When: Thursday, June 12, 2025, at 11 am PT; 2 pm ET (60 min.) Running a nonprofit is no small challenge and good governance is essential for long-term success. Whether you’re a board member, executive director, or staffer looking to boost your organizations impact, join us for Nonprofit Governance Training 101. Our expert panel will unpack what every nonprofit needs to know and dive into the essentials of nonprofit governance with expert guidance and a live Q&A!
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