WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

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GlowGlobally

JUNE 25, 2014

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

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Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On. Tracy King, MA, CAE.

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WBT Systems

FEBRUARY 28, 2017

Most certification academic standards have limited value – without the ability to apply learning. Though focusing on the message that adapting to these issues might be a challenge for associations, Hurt’s analysis still shines a light on the opportunities for associations willing to embrace the required changes.

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Nimble AMS

APRIL 3, 2022

From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

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AMR Management Services

MARCH 22, 2012

Engle Earns Meeting Planner Certification. The foremost certification of the meetings, conventions and exhibitions industry, the CMP program recognizes individuals who have achieved the industrys highest standard of professionalism. . Engle Earns Meeting Planner Certification. AMR MANAGEMENT SERVICES. Thursday, March 22, 2012.

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI.

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Forj

DECEMBER 19, 2018

One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Assessment Authoring and Analysis. When choosing an LMS for your association, be sure both assessment authoring and analysis are possible.

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MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. –

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WBT Systems

APRIL 25, 2017

Skills gap theorists say that formal education isn’t preparing enough candidates for specialized high-skill, high-growth jobs such as data analysis, user experience design and software programming. Prior to the digital revolution, these credentials were called certificates of completion. Membership is open to U.S.

LMS 253

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Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Try any of these five tactics: Automate your marketing tactics for continuing education. Offer certifications, accreditations, and other valuable resources.

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar.

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DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Learn how to conduct a cost analysis to quantify the financial implications of dirty data.

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MARCH 11, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Host: Content Marketing Institute.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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NOVEMBER 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Samantha Evans, CAE, Certification Manager, G3ict/IAAP.

Newsletter 195

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Forj

DECEMBER 19, 2017

Providers of continuing education for highly regulated certifications (e.g., medical specialty board certification, CRNA certification, etc.) need to meet funders’ and accreditors’ demands for activity impact analysis and outcomes evaluations. Why you Should Measure the Efficacy of your Education Programs.

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Membership Marketing

MAY 19, 2017

One of the most rapidly adopted tools in association marketing today is data analytics. Data analytics can define this product or service and knowing this allows an association to focus marketing resources on that “missionary” or introductory product and service. For more information, contact Tony at Tony@MarketingGeneral.com.

Strategy 40

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Forj

DECEMBER 19, 2017

Providers of continuing education for highly regulated certifications (e.g., medical specialty board certification, CRNA certification, etc.) need to meet funders’ and accreditors’ demands for activity impact analysis and outcomes evaluations. Why you Should Measure the Efficacy of your Education Programs.

Learning Management System 70

Learning Management System System Report LMS 70

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? How LMS Consultants Help with Requirements Analysis. Because they know the LMS market, consultants have a good idea about what your budget will buy.

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Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Analysis of territory allocation and account assignment plan. Assessment of go-to-market strategies and methodologies.

How To 362

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WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. Do a cost-benefit analysis of implementing a new LMS versus staying with the status quo. Certification programs and digital badges. Describe a brighter future. Sponsorships.

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

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Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

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JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. Pamela Bump, HubSpot ). 1 CAE credit.

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JANUARY 14, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.

Team 195

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Spark Consulting

AUGUST 20, 2019

Analysis paralysis (do your research, but don’t get so caught up in it that you forget to start building an actual relationship). Don’t pitch your certification at him if he’s nearing retirement – or fresh out of his formal schooling and won’t qualify for five more years. Focus on mutual benefit.

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Virtual

FEBRUARY 13, 2017

And I’ve watched endless post-game analysis. And whether that’s the final moment of a meeting, the final step before a certification program is launched, or the final implementation of a marketing campaign, the lesson applies here. I’ve watched the replay of the game. I’ve watched the NFL films featuring the mic’d up players.

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GrowthZone

JUNE 21, 2021

Marketing automation. Email marketing. FEATURES: Marketing. Custom reporting and analysis. Email marketing. Education subscriptions and certifications. E-marketing. Certification. Online payment processing. Mobile credit card processing. Financial reporting. Fundraising. Sponsorship management.

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. The essential guide to SEO for associations.

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