Optimist Consulting
AUGUST 29, 2011
Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. It was a really buzy night.
Smooth The Path
JANUARY 17, 2019
If we ask on a survey, do you feel supported by the association? Is the survey asking me about the time 5 years ago when a staff member connected me with another member and eventually I got a great job through that connection? The intrepretation problem is why I like qualitative member research so much.
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Association Adviser
FEBRUARY 6, 2015
More about the importance of knowing your association members and your industry in depth. The post Joint Surveys and the Importance of Knowing Your Industry appeared first on Association Adviser -. Marketing & Communications Membership association research industry research marketing research member research member surveys.
Associations Now
AUGUST 28, 2023
That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. Focus on Recruitment New members play an important role in increasing membership counts. We know members are finding value from the reported 85 percent renewal rates,” Rossell said. “We
Optimist Consulting
APRIL 18, 2012
Recently, I helped my client The Institute of Biomedical Science carry out a members’ survey. In addition to approving the survey, they were also great ambassadors for the project when they were out and about talking to members. It is amazing what different approaches and methods they will suggest.
Smooth The Path
AUGUST 30, 2016
This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.
Association Success
MAY 28, 2019
To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The new SMPS brand voice is bold, focused, and motivating.
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