CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 52

Industry Marketing Social Media New Jersey 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Video 60

SBI

FEBRUARY 21, 2024

From website management and email marketing to event planning, bookkeeping, and governance, hiring SBI Association Management to tackle these crucial aspects will allow your association to thrive and make a more significant impact. However, managing a volunteer-driven organization comes with its own set of challenges.

Association Management 59

Association Management Email Marketing Event Planning Communications 59

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. A conference hotel upgrade?

Marketing 192

Marketing How To Course Discount 192

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

GrowthZone

OCTOBER 30, 2017

When it comes to finding a conference speaker, associations work with a limited (if any) budget. To find the best fit for your conference, consider the following: Decide what kind of speaker makes sense for your conference and your attendees. press releases, logos on your site, social media promotion, email marketing, etc.).

Cost 114

Cost Conference Press Release Social Media 114

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Newsletter Email Marketing 214

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 89

Content Tips Marketing Certificate 89

Higher Logic

AUGUST 30, 2018

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Know your audience.

Tips 185

Tips How To Email Marketing Marketing 185

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. An engagement platform helps you provide those valuable relationships 24/7, 365 days a year.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? and tinyurl.com) are typically blacklisted.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Velvet Chainsaw

OCTOBER 2, 2014

Your email marketing blast generated plenty of clicks. Conference Registration Frustrations For every smooth registration journey, there are many other frustrating moments that cause people to bail. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1.

Conference 40

Conference Marketing Email Marketing Sample 40

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Fonteva

NOVEMBER 10, 2021

Whether you’re organizing a lecture for staff members or a conference for association members, attendance is everything. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Such is the way with virtual event marketing.

Marketing 52

Marketing How To Discount Content 52

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 57

Report United States Analysis Email Marketing 57

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? Both short and long serve a purpose. Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JUNE 30, 2023

Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more.

Chicago 205

Chicago Newsletter Revenue Education 205

Association Success

NOVEMBER 5, 2020

ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event.

How To 178

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Association TRENDS

FEBRUARY 14, 2020

Associations often host conferences to engage their members and provide unique, enriching experiences. For example, a business conference might consist of employees from various related companies discussing industry innovations and advancement opportunities in the field. However, conferences are notoriously tough to plan.

Event Planning 52

Event Planning Tools Conference Software 52

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Engage more learners Due to busy schedules, some learners may be unable to attend a multi-day annual conference, but when you offer virtual learning opportunities, you increase the chance that more learners can attend your conference.

Content 78

Content Revenue How To Social Media 78

MemberClicks

AUGUST 11, 2022

Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! Take the guess work our of writing event promo email subject lines with our ideas and templates. But first, lets explore email marketing for events, best practices and some stats. How to market your event.

Email Marketing 52

Email Marketing Social Media Price Marketing 52

Nimble AMS

MARCH 30, 2023

Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Leverage artificial intelligence and predictive analytics to increase membership.

Software 138

Software Member Experience Technology Certificate 138

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual conference success story. Virtual conference of the week.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

MAY 12, 2023

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. The corporate market is a growing profit center for them—and could be for your association too. I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Professional development. Education licensing.

Revenue 135

Revenue Certificate eBook Education 135

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130