Wed.Mar 27, 2024

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Membership Retention 101: Building Loyalty and Keeping Members Engaged Year After Year

Association Adviser

Membership retention is the cornerstone of any successful organization, whether it’s a gym, a professional association, or a subscription-based service. Building a loyal base of members not only ensures a steady revenue stream but also fosters a sense of community and belonging.

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“It’s About Delight”

Spark Consulting

Seth Godin recently had a sort of silly story about a recent experience at Whole Foods. Which is all well and good. But one thing particularly struck me: “It’s not about charging less. It’s about delight.” I want to emphasize that. It’s about delight. Stop and think about that for a minute. I think we don’t focus enough on the concept of creating delight when we’re creating member experiences.

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How to Increase Community Engagement with Webinars and Meetings  

Forj

In 2020, we all experienced a dramatic shift. Suddenly, the face-to-face meetings and in-person connections that members crave were forced into the virtual space. For many associations, the transition was less-than-smooth. But in time, we all came to embrace the opportunities that online events create for networking and education.

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From Palette to Perception: Color’s Role in Brand Strategy

AMR Management Services

Color and branding play significant roles in shaping the mood of an association conference. Here’s how: Consistency: Consistent branding with colors, logos, and fonts across all conference materials (website, banners, signage, etc.) reinforces the conference’s identity and helps attendees associate these elements with the event. For example: Theme Reinforcement: Colors can be used to reinforce… The post From Palette to Perception: Color’s Role in Brand Strategy first appeared o

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Your Secret Leadership Superpower

AssociationChat

Unlock your Leadership Superpower with KiKi L'Italien and Zovig Garboushian on Association Chat as they reveal how self-awareness can transform your leadership and team performance. Strategies for cultivating this crucial skill The post Your Secret Leadership Superpower appeared first on Association Chat.