November, 2020

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How to Create a Member Referral Program that Actually Works

Wild Apricot

The most effective way to get new members is by asking your current members to refer a friend. Here's how to take advantage of this by setting up a member referral program.

How To 351
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8 Irresistible Member Benefits for Associations to Offer in 2021

Higher Logic

The post 8 Irresistible Member Benefits for Associations to Offer in 2021 appeared first on Higher Logic. As we head into 2021 and anticipate another year of virtual working, you’re no doubt looking for new member benefits to drive member value and engagement to support retention and acquisition – try these. The post 8 Irresistible Member Benefits for Associations to Offer in 2021 appeared first on Higher Logic.

Revenue 317
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6 Steps to Successful Virtual Event Planning

Eplys

When planning a major event or conference, it’s best to investigate all of the ways you can maximize your event’s success. Many people and organizations have heard of a virtual event, but have no idea how to pull one off. If you count yourself among them, then these 6 Steps to Successful Virtual Event Planning are sure to set you on the right course to planning and maximizing the success of your event!

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Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Joy S. Davis, CAE, who works at the American Association of Pharmaceutical Scientists, said: “I need to operate now and look forward, not try to claw may way back to ‘normal.’ The ‘normal’ we know is history. And I have to ask, do we really want to repeat it?

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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11 Predictions About the Future of Work & the Role of Associations

WBT Systems

11 Predictions About the Future of Work & the Role of Associations. Read more about 11 Predictions About the Future of Work & the Role of Associations.

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More Trending

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40 Free Nonprofit Webinars for December 2020

Wild Apricot

Every month, I compile the internet's biggest list of free nonprofit webinars. As we get closer to the new year, it's time for nonprofits to take all we learned in 2020 and start planning for a successful 2021. This month, nonprofit experts are offering.

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Online Communities of Practice: A How-to Guide with Pragmatic Institute

Higher Logic

The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute! She’s sharing how she planned, designed, and launched their online community of practice, with takeaways for each stage. The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic.

How To 317
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How to increase registration for your virtual events

Association Success

The pandemic has changed how associations fulfill their missions and serve their members. While some associations have struggled with the change, many are rising to the challenge. . Take, for example, the American College of Osteopathic Family Physicians. ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention.

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Association Brain Food Weekly: 11.13.20

Reid All About it

The weekly list of free educational events and resources for the association community… Looking forward. The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Making the Case for Online Education to Association Decision-Makers

WBT Systems

Making the Case for Online Education to Association Decision-Makers. Read more about Making the Case for Online Education to Association Decision-Makers.

Education 310
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Why Gratitude is an Essential Leadership Skill

Aaron Wolowiec

Gratitude is a powerful – yet often underappreciated and underutilized – leadership skill that can transform your organization. Studies have linked gratitude to happiness, improved health, resiliency, stronger relationships and heightened productivity – even better sleep. So when you cultivate a thankful culture within your organization, you’re creating an environment where your team can thrive.

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How to Prepare a Nonprofit Fundraising Plan

Wild Apricot

Creating a fundraising plan is one of the best things nonprofits can do to reach their goals. Here are the steps that go into creating the most effective one possible and a template to help you get started.

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Put Members First: Become More Member-Centric In 2021

Higher Logic

The post Put Members First: Become More Member-Centric In 2021 appeared first on Higher Logic. How you approach your members moving forward will impact your association’s future outlook. Aim to be the Slack or Amazon or Netflix of associations in 2021 by taking a member-centric approach. The post Put Members First: Become More Member-Centric In 2021 appeared first on Higher Logic.

Revenue 317
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Your Virtual Events Have Value. Stop Making Them Free!

Membersuite

Do you know the message you're sending when you make your virtual events free? Avoid relaying the wrong message to your members and community - your virtual events have value, here's why you should stop making them free.

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What associations can learn from Disney’s simple core purpose

Association Success

Associations might be the original purpose-driven organizations. . For centuries, associations have brought professionals together to forge connections and share valuable information. This time-honored tradition has held true from 1560, when scholars and teachers gathered to form Naples’ Academia Secretorum, all the way through the present day. . A lot has changed since associations’ earliest moments.

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Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?

WBT Systems

Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea? Read more about Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?

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Gardian of the Month: Kelly Clark

Aaron Wolowiec

Kelly Clark, Manager for Online Marketing for Naylor Association Solutions, is our Gardian of the Month.

Marketing 246
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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38 Free Nonprofit Webinars for December 2020

Wild Apricot

Here are all the free nonprofit webinars happening in December 2020 that the Internet has to offer.

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10 Online Community Engagement Tactics You Can Steal

Higher Logic

The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. Check out ten of our favorite activities you can use to spark engagement in your online community. The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic.

Strategy 317
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Increase Membership by Creating a Culture of Innovation

Membersuite

Don’t let up on innovation - continue experimenting and improving member benefits. We’re in different times now and associations that experiment are the associations that thrive. Here's how a culture of innovation increases membership.

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4 LMS features worth having

Association Success

While in-person training is a fantastic way to build community and transmit information to employees and members, they’re expensive and labor-intensive to produce. Throw in a global pandemic and in-person training becomes less ideal. That’s where an LMS, or learning management system, comes in. An LMS can significantly reduce costs while allowing organizations to create training courses and educational materials at scale. .

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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4 Ways Event and Learning Data Can Help Your Association Achieve Its Goals

WBT Systems

4 Ways Event and Learning Data Can Help Your Association Achieve Its Goals. Read more about 4 Ways Event and Learning Data Can Help Your Association Achieve Its Goals.

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Saying & Showing Thanks to Volunteers

Aaron Wolowiec

How can we say thank you to our volunteers? Peggy Hoffman shares three ways to do just that.

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5 Tips to Adapt Your Nonprofit Fundraising During COVID-19

Wild Apricot

To navigate the challenges of COVID-19, nonprofits must adapt their fundraising messaging and communications approach. In this post, we cover the 5 critical elements to delivering the right message to the right audience at the right time.

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Online Community Engagement is Essential: COVID-19 Makes That Clear

Higher Logic

The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic. The benefits of building a community around your brand aren’t limited to a pandemic – forward-looking organizations were investing in online community engagement before COVID-19. The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.