Sat.Jan 13, 2018 - Fri.Jan 19, 2018

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The 5 Best Ways to Generate Earned Income for Your Nonprofit

Wild Apricot

If your organization is looking for more funding opportunities, here are five of the best ways nonprofits are generating earned income to support their missions.

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How to Think Like a Futurist

WBT Systems

Every January, articles about trends take over the internet. You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist.

How To 251
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How one association is strengthening Ohio’s workforce.

YourMembership

Demand for CPAs remains historically high, according to the AICPA 2017 Trends in the Supply of Accounting Graduates and the Demand for Public Accounting Recruits, and future hiring expectations continue to be positive, especially among large firms. Accounting and auditing are the eighth highest in-demand positions in Ohio, and accounting is the sixth best business.

Ohio 189
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The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Higher Logic

Associations are usually labeled as “small” for one of two reasons: they have a small staff or a small budget. Many have both. But that doesn’t mean terms like “small org” are always on-point. The small associations we work with have large memberships and far-reaching effects. Year after year, they consistently make a bigger impact with fewer resources.

eBook 174
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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Your Nonprofit Culture Can Be Ruined by These 3 Common Traps

Wild Apricot

I’ve seen nonprofits set toxic and downright annoying work culture expectations that ultimately deter the creation of a strong, functional team. If you’re at an organization where you actually want to build a strong nonprofit culture of teamwork (and attract professional and talented staff), here are three common traps to avoid and what to do instead.

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Raise the Bar with VR

Forj

Date: March 27th, 2018. Register Here. In this session, Filament Games CEO Dan White will discuss the potential of Virtual Reality (VR) to facilitate interactive, inquiry-based learning. Through the lens of Filament’s VR research, development, and ongoing dialogue with leading VR manufacturers like HTC, Oculus and Google, White will demonstrate how VR can engage users in authentic learning through identity, embodiment, and immersion.

Education 122
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Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and

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Volunteers Vs. Staff: Overcoming Different Perspectives

Association Success

How do we maintain an accord between volunteer and staff leadership? One thing that associations all have in common is a sense of purpose. A vision of a common good is the axis upon which the internal workings of an association spins – or at least should spin. This distinctive aspect of the industry is disturbed by the fact that associations are also unique in their design: they have to rely heavily on volunteer efforts to move forward in pursuing their goals.

Project 107
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Time for a cultural shift?

Aaron Wolowiec

Workplace culture is about more than beanbags and flex hours. It’s about company values and ensuring sure those values shape success, writes Jamie Notter, partner at WorkXO Solutions, in his new e-book.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Simple Questions as Conversation Catalysts

Idea Architects

About once a week, I tweet a current favorite question for use as a meeting icebreaker/conversation catalyst. I find having a supply of these on hand makes it easier for me to introduce one when doing so is the right call in a meeting or conversation. Too often, we make breaking the ice too complicated. While longer community-building activities or icebreakers are valuable, they are not the only option available to us.

How To 104
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5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second email did even better with a 47% open rate. The rest of the emails were decent each getting between 33 and 38% open rates, except for the 3rd and 4th email. They had 14% and 19% open rates respectively. These results were baffling because both the 3rd and 4th email offered highly valued content and education.

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The Down-Side of Efficiency

Jamie Notter

I had two remarkably similar conversations last week with two organizations that could not be more different from each other. One was a large, global corporation, and the other was a small nonprofit, but they were both struggling with the same issue: not enough time. Everywhere I go, it’s the same thing: we don’t have enough time. We don’t have enough time to run experiments or do beta tests.

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Successfully Embracing Change is a Team Effort

Association Adviser

We recently caught up with Jeffrey Shields, FASAE, CAE, chief executive officer of the National Business Officers Association , the only national association focused exclusively on supporting independent school business officers and business operations staff, and fostering financial and operational excellence among independent PK-12 schools. Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the gl

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Is Your Conferencing Treating Its Customers As Tourists Or Explorers?

Velvet Chainsaw

How does your conference treat its participants? How do you and your leadership team view them? Are your conference customers more like tourists? Seeking conference swag, amenity room drops, welcome bags and quick ideas? Or are they more like explorers? Craving authentic experiences, no matter the size, that enhance their lives and change their attitudes, behaviors and skills?

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Save the Date: SURGE is coming back!

Association Success

We're back. Even better. Underpinning all our efforts at AssociationSuccess.org is a thesis: that the best, brightest, and boldest ideas come from minds meeting. Early November saw this thesis in action, with the unfolding of SURGE 2017, our free virtual summit, and our vanguard experiment in collaborative innovation. SURGE 2017 was a three-day virtual event, during which attendees had exclusive access to pre-recorded sessions focused on cutting-edge solutions to our shared problems.

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LIVE WEBCAST: 2018 Association Survey Results

GrowthZone

GrowthZone surveyed over 1,000 association professionals across. the U.S. and Canada. And the results aren’t what you think. Register Now. LIVE Webcast: Wed., Jan. 24 th | 12 pm CST. Join the upcoming, live webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team for the first public look at the 2018 Association Trends Survey findings.

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Successfully Embracing Change is a Team Effort

Association Adviser

We recently caught up with Jeffrey Shields, FASAE, CAE, chief executive officer of the National Business Officers Association , the only national association focused exclusively on supporting independent school business officers and business operations staff, and fostering financial and operational excellence among independent PK-12 schools. Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the gl

Team 61
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Small, But Mighty: A Resource for Small Nonprofit Leaders

Beth Kanter

Note from Beth: I’m honored to be a member of the Leap Ambassadors Community , a group of people in the nonprofit sector who care deeply about high performance. A recent work product from this community includes “ Small, But Mighty ,” created by a small group led by Debra Natenshon and Karen Walker, the guest post authors. Often, we think of “high performance” as something only for large organizations, but smaller nonprofits can apply the ideas too.

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Three Metrics to Understand the Health of Your Brand

Association Success

Why we need to go beyond a tracker. Brand is the personification of your association. Its purpose is to create an identity for your association that people can relate to. In the best of times, it is your biggest asset. In the worst of times, your biggest liability. The health of your brand functions just like personal health: it is vitally important and susceptible to neglect.

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These Are the Most Read Association Blog Posts of 2017

GrowthZone

We were busier than ever this past year producing over 100 blog posts for our amazing audience of association professionals (that’s you!). Didn’t have time to read all 100? Of course not, so here are the top 5 most popular posts of the past year. (Most of the articles can be read in less than 3 minutes!). 3 Ways to Quit Wasting Time in Worthless Meetings ».

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Successfully Embracing Change is a Team Effort

Association Adviser

We recently caught up with Jeffrey Shields, FASAE, CAE, chief executive officer of the National Business Officers Association , the only national association focused exclusively on supporting independent school business officers and business operations staff, and fostering financial and operational excellence among independent PK-12 schools. Their membership numbers more than 1,300 schools across the United States, as well as international schools in Canada, Mexico and 23 countries around the gl

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Dear Association Leader Who Defends And Champions Status Quo

Velvet Chainsaw

Dear Association Leader: The status quo does not have your best interest at heart. It feels safe. And familiar. And comfortable. And even successful. But it’s not. It’s a very enticing powerful force. It can seduce you into a seemingly logical yet inadvisable present-forward mindset. You project today’s business into the future and expect yesterday’s success tomorrow…although the world continues to change.

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What is “small”? Depends on who you ask.

Effective Database

Over my nearly 30 years in the association space, one of the things that always gives me a chuckle is when I hear an association executive say “I work at a small association.” Because I know in my mind that “small” most likely means something different to that person than it does to me. For example, my first association had seven staff when I started there.

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Participate in the 2018 Membership Marketing Benchmarking Research

Membership Marketing

We have just launched the questionnaire for the 2018 Membership Marketing Benchmarking Survey and I want to invite you participate in the research. If you are on our survey list, you would have already received an email with a personal link to connect you to the survey. Please use the link provided in the email to respond. However, if you have not received an email from me requesting you to participate, you can still be a part of the research by using this link.

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Nonprofit Book Review: Social Startup Success – A Must Read for 2018

Beth Kanter

One of my favorite activities is to do a networking walk on The Dish trail, a five mile somewhat challenging hike adjacent to the Stanford University campus, a location where Silicon Valley start up entrepreneurs have famously walked and made deals or come up with great ideas. Not too long, I had the pleasure of “walking The Dish” with Kathleen Kelly Janus, a social entrepreneur, author, and lecturer at Stanford University’s Program on Social Entrepreneurship.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.