Sat.Jun 18, 2022 - Fri.Jun 24, 2022

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Three terrific tech tips to transform the member experience

Nimble AMS

Does your association have a problem with member loyalty? Sometimes individuals readily join your organization but don’t participate in member events or network in professional activities. Members might seem invested in association benefits, but when it comes time to renew, they lapse instead. Why does this disconnect occur? According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technol

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Getting Ready for 2023…Already?

Aaron Wolowiec

The reality that the second quarter is almost over means it is time for a mid-year check-in and the ramping up for 2023. Specifically, as it relates to sales planning and business development, here are a few things you may want to prioritize in the coming weeks as we reach the mid-year mark.

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With Workplace Changes, Members & Employers Need Dual-Purpose Leadership Training

WBT Systems

Employers are realizing that managing staff who work from home differs greatly from managing staff who only work in the office.

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Social Impact & The Jimmy Fund

Virtual

Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both! Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both!

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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When to Add Videos to Your Online Engagement Strategy

Association Adviser

An online engagement strategy is important to help guide how your members interact with your association’s online presence. It is only natural that when you are planning your annual member engagement strategy that video is included. With video being an addition to your annual planning, you may have several questions that include how to increase […].

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How to Write a Welcome Email for New Members

GrowthZone

How does your association welcome new members? Do you simply fire off a quick, generic email to them and move on to the next thing on your to-do list? Don’t rush the process and be sure to give these members your full attention. The first email to a new member is a valuable opportunity to make a positive impression that only happens once. A welcome email is categorized as a ‘triggered’ email (learn more about triggered emails in The Power of The Welcome Email ).

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Social Impact & The Jimmy Fund

Virtual

Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both! Tune into our latest 5 Minutes with Andy -- hear about Team Russo and the Jimmy Fund and Virtual, Inc.’s commitment to both!

Team 100
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Increasing Member Engagement with a Career Centre

Association Adviser

Why Do Career Centres Matter? From time to time we hear that all career centres are the same and are used as a non-dues revenue driver, but in a minimal and narrow way, such as job posting sales only. Associations tend to get a career centre as a way to “check the box” off the […]. The post Increasing Member Engagement with a Career Centre appeared first on Association Adviser.

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One year later: Turning tragedy into change for community associations

Ungrated

Shortly after Champlain Towers South condominium in Surfside, Fla., collapsed on June 24, 2021, I wrote in the pages of CAI’s Common Ground magazine that we have an opportunity to turn tragedy into change for people who live, work, and volunteer in community associations. Ninety-eight people died that day, a year ago. The survivors lost nearly everything.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Helping Chapters Embrace Change

Mariner Management

We all know that at some point, we need our chapters to change. And whether that change is small or large, we will experience some resistance from chapter leaders. So, what is an association to do? We know resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start.

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Don’t Get Too Focused on the Concept of Your Culture

PROPEL

Many leaders are intentional about their culture. They define it clearly and they over-communicate to staff about what it is, why it’s important, and what kind of behaviors they expect. That is all super important, but it’s not enough. If you want your culture to be truly amazing, then it can’t just be an idea or a set of concepts—it must be actively managed.

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Your Marketing Plans Can Still Survive Without Cookies

Multiview

Google will begin Stage 1 of the Privacy Sandbox initiative in late-2022. This initiative is part of Chrome’s plan to phase out support for third-party cookies, which can begin raising red flags for any association who may be using programmatic efforts as part of their marketing plan.

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Data is for action

Effective Database

Data is for action When deciding whether or not to collect a piece of data, there is a simple question that will help you decide: "What action will I take on this data, either immediately or in the long-term?" If you can't answer that question clearly, then you don't need to collect that data.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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June Idea Swap: Helping Chapters Embrace Change

Mariner Management

We all know that at some point, we need our chapters to change. And whether that change is small or large, we will experience some resistance from chapter leaders. So, what is an association to do? We know resistance to change is natural. Anytime you introduce a new process or technology, you have to think about change management from the very start.

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The Resurgence of Meeting. What the Future Holds for Associations

Association Strong

This highly energetic episode of Association Strong features Tom and and Dave interviewing Mandi Graziano from the Hospitality Performance Network on the trends and resurgence of meetings in 2022 and beyond. Mandi is a long time meeting coach and professional planner. Tom, Dave and Mandi cover everything you can imagine on the meeting front including new ways meetings are launching, meeting attendance, new engagement strategies and how to leverage third parties and CVBs to maximize your budget

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Association Brain Food: 6.24.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Leadership training. WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. They also describe several ways to deliver this training.

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Stops Subscribers from Canceling

Robert Skrob

When a Subscriber wants to reduce their costs and reviews all their subscriptions, how do you prevent YOURS from being one of those that’s cancelled? Click here to watch. Just a few years ago subscriptions were viewed as a fun and exciting way for consumers to access a wide range of products and services. Now, the entire industry is being. Continued.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.