Association Adviser

FEBRUARY 8, 2023

Member engagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of member engagement and can help your association engage, attract and retain members. Each medium, touchpoint and channel will distribute information and learning opportunities to your members […] The post Increasing Member Engagement Through Content: Part 1 appeared first on Association Adviser.

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Member Engagement Content Communications Marketing 93

Nimble AMS

FEBRUARY 6, 2023

Is your association struggling to hit its goal for event attendance numbers? If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. We’re here to help you learn how to boost registration at your next association event. Read our blog for more tips. Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too!

How To 113

How To Discount Member Engagement Social Media 113

Higher Logic

FEBRUARY 9, 2023

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. The latest report on email benchmarks is now available! Gauge your association’s email marketing performance and gain actionable advice. The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic.

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Email Marketing Report Marketing 194

GrowthZone

FEBRUARY 7, 2023

At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S. and Canada. The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” The results showed 63% do not have a formal innovation process. If you find yourself in this same situation, the vision you have for your organization today may no longer be effective, relevant, or possible.

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Survey Innovation Tips Review 78

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

How To

Elevating Engagement

FEBRUARY 10, 2023

Do you feel busy? How about really, really, REALLY busy nearly all the time? Do you feel so busy it is as if you are a NASA flight commander 3 seconds until launch who is also herding a fleet of cats uphill both ways whilst and at the same time is mediating toddler siblings during a dispute over a mutually favorite stuffy while trying not to let dinner burn?

Industry 78

Industry Organization How To 78

Aaron Wolowiec

FEBRUARY 10, 2023

Community agreements are guidelines or norms created by a group to establish a mutual understanding. They can be used to ensure that a group’s behavior aligns with its values, they may be referred to when conflicts arise, and help set the tone and focus for your time together.

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Guidelines Team 130

Associations Now

FEBRUARY 5, 2023

United States-based associations looking to expand want to preserve their DEI goals, but some don’t always translate. Take the time to understand others’ perspectives, one expert suggests. When it comes to going global, it’s well-known that American associations make a lot of U.S.-centric mistakes. They possess ideas about membership, meetings, partnerships, marketing, and more that make perfect sense in America but may not apply in different countries and regions.

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United States America Process Organization 118

Nimble AMS

FEBRUARY 10, 2023

The weather might still be cold for much of the country , but this latest Nimble AMS release will put an extra spring in your step. We update Nimble AMS three times a year to offer constant staff innovation, create amazing member experiences, and drive ROI at your association. Here are some highlights from the Nimble AMS Spring ‘23 release. E levate the member experience with enhancements to Community Hub    As part of our continuous efforts to provide a better member experience, we have m

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Products Member Experience Tools Process 103

PROPEL

FEBRUARY 9, 2023

In this episode of Empowering Workplaces Marcus Sawyerr, CEO of EQ Community and HR tech expert joins us as we dive into the results of a joint study between QuestionPro and EQ Community where we surveyed 1,000 knowledge workers across the US to get a better understanding of their experiences with Diversity, Equity, and Inclusion in the workplace. With a focus our discussion on action and impact.

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Strategy Survey 98

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

MemberClicks

FEBRUARY 7, 2023

So much time for membership organizations is focused on getting new members. Advertising, events, emails, cold calls, networking socials, lunch and learns, webinars and sponsorships (just to name a few). What do you do when you finally get that new member? Unfortunately, that is the worst time to pull back on your efforts. Member onboarding is vital to the long-term success of your organization.

Learning Management System 98

Learning Management System Social Media System Video 98

Associations Now

FEBRUARY 8, 2023

Associations often rely on newsletters to share news with their members, but how do you know if they’re effective? One communication expert discusses ways to retool your newsletter to better engage readers. Newsletters are often an integral part of an association’s communication toolbelt. They serve many purposes, from helping readers be better professionals, to informing them on impactful legislation, to making them aware of upcoming meetings and learning opportunities.

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Newsletter Content Video Communications 109

AMG

FEBRUARY 9, 2023

I am honored to share that CAI is being awarded a prestigious award from the Public Affairs Council (PAC) - the Lobbying Strategy Innovation Award for our Condominium Safety Policy Response and Initiative – in response to the tragic Champlain Towers South condominium collapse. This is a prestigious award program recognizes three top organizations each year for their work in grassroots, communications, or lobbying strategy innovation.

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Innovation Strategy America Committee 98

PROPEL

FEBRUARY 8, 2023

If you want to measure your organization’s change readiness, then peel back the layers of your culture related to lack of agency and rigid control. The way your culture handles agency and control is a subtle thing, and it’s never about either/or. All cultures support some level of agency—but not too much—and they do expect the top to exercise some control—but not too much.

Organization 95

Organization 95

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

GrowthZone

FEBRUARY 7, 2023

At the end of 2022, GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada. The results showed that 74% do not have a formal innovation process. Does this sound familiar? You may need to do a comprehensive assessment of your value proposition and consider writing (or rewriting) your mission statement. 6 Steps to the Perfect Chamber Mission Statement A well-developed mission statement is a practical tool used by chambers of commerce to help guide decisions about pri

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Innovation Survey Tips Review 78

Ungrated

FEBRUARY 7, 2023

Contributed by Melissa Guyott, CMCA, AMS, PCAM Anyone working in community association management is likely aware that the industry is facing a talent shortage. At CAI’s event for management company executives in October, attendees were questioned about the scarcity, with 85% of respondents reporting current openings. In a time of high turnover and the so-called “great resignation,” how do we attract and retain new talent?

Association Management 85

Association Management Industry Resources Report 85

Associations Now

FEBRUARY 7, 2023

Last month, the American Planning Association and National League of Cities launched an “accelerator” to identify roadblocks to affordable housing. Two associations have created a partnership to develop solutions to the United States’ growing affordable-housing challenges. In late January, the American Planning Association and National League of Cities announced the creation of the Housing Supply Accelerator , which is designed to address the need for an estimated 3 million to 5 million new hous

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United States Cost Committee Team 78

AssociationChat

FEBRUARY 5, 2023

Nonprofit Serves the Association and Event Industries Washington, DC – SocialOffset.org , the nonprofit platform that allows meeting attendees to align their values and their spending, completed its startup phase and shifted to operations with its first meeting partnership in January and a series of events to follow. The platform was developed by its volunteer board and volunteer support teams , fueled by strong industry support.

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Seattle Nashville Austin DC 59

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Achieve

FEBRUARY 10, 2023

When you think of waivers, chances are you think back to a time when you took part in a physical activity—like kayaking or visiting a trampoline park—and signed a piece of paper before enjoying yourself. While waivers are essential for businesses that hold these kinds of activities, many different kinds of organizations and nonprofits use waivers to protect themselves from being found liable for injuries, damages and other losses.

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Software Recruiting Recruitment Video 52

ReviewMyAMS

FEBRUARY 9, 2023

Your association has decided it’s time to make changes in its use of technology and to move forward with a new association management system (AMS). This type of initiative can be quite daunting, complicated, and time-consuming. It’s best to take a step back and consider a number of factors before jumping right in. First, consider and evaluate both your association’s readiness and the potential benefits to the organization.

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System Team Technology Association Management 52

Multiview

FEBRUARY 9, 2023

What do your members want? The question that will always be prevalent, consistently changing with generations that rise through the industry, and something that your association should be assessing year over year.

Industry 52

Industry 52

The Journal by EXEC

FEBRUARY 7, 2023

Years ago, sales representatives would hop from door-to-door with a big grin, hoping to convey their spiel before the door closed; today, the doors and spiels have evolved, and as a result, the art of selling has received a significant facelift. Of course, everyone wants to close the deal. But between the AI-powered prospect lists, cold outreach, endless Zoom video demos, and having to pitch multiple high-ranking decision makers over multiple calls—creating a successful sales presentation can be

Tips 52

Tips Video Course 52

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

Raklet

FEBRUARY 6, 2023

Some terms can become confusing when discussing engagement. For example, terms like audience and community are usually used interchangeably even. The post Key Differences Between Audience And Community appeared first on Raklet - All-in-one platform to grow your audience.

Examples 52

Examples 52

Membership Marketing

FEBRUARY 4, 2023

For many years, social scientists have used Reasoned Action Theory (RAT) to evaluate a person's intention to take an action. Daniel O’Keefe, a preeminent scholar in the field, says of RAT, “It is unquestionably the most influential general framework for understanding the determinants of voluntary action.” A simplistic overview of reasoned action theory lays out our four drivers of intention leading to a behavior.

Marketing 52

Marketing Cost Report Process 52

Multiview

FEBRUARY 9, 2023

Surveys have proven themselves to be an important way to collect information for any association or brand. After all, members serve as the pulse of the industry and can direct an organization’s focus towards the next big thing , or where their efforts could be improved. But in a world of web polls, Survey Monkeys, and feedback forms, what’s best? Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts.

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Survey Sample Case Study Marketing 52

Effective Database

FEBRUARY 9, 2023

The vaguer the question, the vaguer the answer As the old saying goes, the devil is in the details. Which is why I encourage my clients to be as specific as possible when asking questions. This is especially useful during the AMS sales process.

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Examples Products Process 40

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis