Spark Consulting
JUNE 26, 2014
'A few months ago, I had a chance to sit down (virtually) with Beth Brodovsky and talk about what’s changing in membership relationships. The podcast is out ! Some of the key points include: Not all members are created equal, and because of that, your limited resources should not necessarily be evenly distributed among them. You need to start paying attention to your data and segmentation ASAP.
Reid All About it
JUNE 29, 2014
'I like to eat. I like to cook too so I appreciate chefs that use locally sourced ingredients to create fabulous dining experiences. Let me tell you, if you choose right, you’re going to have some fabulous dining (and drinking) experiences in Nashville. When I was there in May for the digitalNow conference, I enjoyed some great meals. I also spent time with my friends Teri Carden of ReviewMyAMS.com and Ben Martin of Online Community Results who moved to Nashville last year.
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Wild Apricot
NOVEMBER 11, 2014
'Are a few of your board members doing all of the "heavy lifting"? Would you like to re-energize your board? Here''s a new guide that offers tips for building better board engagement.
Aaron Wolowiec
JUNE 24, 2014
'This month’s guest blog post is by Samantha Whitehorne, deputy editor for Associations Now. Contact Whitehorne at swhitehorne@asaecenter.org. Samantha Whitehorne, deputy editor for Associations Now. As the weekly blogger (and deputy editor) for ASAE ’s AssociationsNow.com , I write about some of the innovative things that associations are doing for their meetings and conferences.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
KiKi L'Italien's Acronym Soup
AUGUST 6, 2014
'Every year the best networking at ASAE Annual happens at the parties and receptions after the sessions have concluded for the day. You’ll never know how much learning you are capable of until you are shouting about outdated membership models across a crowded table at a bar. Here is a handy-dandy list of parties and receptions happening at ASAE Annual in Nashville.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Idea Architects
NOVEMBER 29, 2014
'She leaned across the table and whispered to me in the most conspiratorial tone, "I''m suffering from a bit of creative ennui." She pulled back and let out a simultaneous guttural laugh and moan that caused others in the coffeehouse to look our way, "Oh who am I kidding, I am fresh out of both ideas and inspiration." "What am I to do?" wailed my generally stalwart companion.
Velvet Chainsaw
AUGUST 20, 2014
'What can Bruno Mars teach us about audience engagement for our ballroom experiences? Plenty. Earlier this week, I witnessed 7,000 participants (from Linksters to Boomers) stand, clap, sing and dance for 75 minutes at his sold-out Denver Moonshine Jungle concert. If you saw his performance at the 2014 Super Bowl halftime, you already know the enormous talent that’s packed into this five-foot tall young man.
Mizz Information
JULY 29, 2014
'This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app.
Associations Now
APRIL 8, 2014
'Sunday marked the beginning of National Volunteer Week, a 40-year tradition of honoring the work and service of U.S. volunteers. Here’s how several associations are both saluting their volunteers and fostering the volunteer spirit this week. This week marks the 40th anniversary of National Volunteer Week in the United States. Across our country, volunteers open doors of opportunity, pave avenues of success, fortify their communities, and lay the foundation for tomorrow’s growth and prospe
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Membership Marketing
JULY 31, 2014
'At some point you reach the limit of how often and how many direct marketing efforts that you can send out to your established lists of membership prospects. But most groups still say, “I want more!” This is when inbound membership marketing can become an important new contributor to your media mix. Inbound membership marketing helps you reach new prospects that you may not have interacted with before and allows them to raise their hand and come to you in search of the very information and prod
Spark Consulting
DECEMBER 9, 2014
'How do you write good marketing copy? In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms.
Beth Kanter
AUGUST 21, 2014
'Photo Credit: Tristan Hanson. Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones.
Wild Apricot
DECEMBER 12, 2014
'In this guest post, Alex Balan offers his take on 5 social media trends non-profits should pay attention to for 2015.
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Wired4Leadership
JUNE 17, 2014
'At the top, non-profit Boards increasingly need a diversity of interests, strategic insight, and closer contact with the member’s universe to deliver meaningful value. Who sits at your non-profit Board table? The movers and shakers of your profession or industry? Successful, recognized, long-time members or donors? These are the people you need, right?
Spark Consulting
DECEMBER 3, 2014
'One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>?
Wild Apricot
DECEMBER 22, 2014
'Here are details on our next Expert Webinar: Tools For More Effective Board Meetings – January 21st.
Jamie Notter
APRIL 29, 2014
'That title is actually the polite version of some advice that Brian Chesky, the CEO of AirBnB, got from someone who had just given him $150 million in startup funding. What the VC actually said, was “ Don’t f**k up the culture.” Chesky suggests that the culture will set his company apart and what the culture will be remembered for in years to come.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Jamie Notter
NOVEMBER 6, 2014
'“Community” is a big word in my circles, particularly in this day and age of online communities. There seem to be a lot of people in organizations who fret about their need to “build” community for their members or customers, and for large companies this extends to employee communities as well. And while there is nothing particularly wrong with those efforts, they are focused mainly on creating an online space that captures people’s attention and provides opportuni
Jamie Notter
MARCH 18, 2014
'Both Amazon.com and Intuit have both declared publicly that their work teams should be no larger than a group that can be adequately fed with two pizzas. They do this to stay fast and nimble. I think the co-founder of Kayak was saying the same thing when he said “ No innovation happens with 10 people in the room ” (hat tip, Eric Lanke ).
Jamie Notter
JUNE 16, 2014
'In case you hadn’t heard yet, Maddie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce (even more specifically, ages 25 to 30, but we’re somewhat flexible). Millennials: we want YOU. There are two ways to participate in the research. First, if your organization is interested in getting an advance view of the research results, then we will create a specific Survey Link to send to people in yo
Velvet Chainsaw
OCTOBER 16, 2014
'Have you seen the Gary Larson cartoon of the student asking if he can be excused because his brain is full? As author Roy Pollock points out, it’s funny as a cartoon. However overwhelming a listener’s brain is a tragic and wasteful problem that happens in many education sessions. Especially conference keynotes and breakouts. Jam The Content In Most conference speakers try to cover too much content in their allotted time.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Velvet Chainsaw
OCTOBER 15, 2014
'The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect with people not programs.
Velvet Chainsaw
JULY 10, 2014
'We could all use a little more empathy…and a little less yelling! And your organization could definitely cultivate more empathetic team members who help plan and design your conference and education offerings. Why We Need More Empathy For Our Stakeholders. Empathy is walking in another person’s shoes and understanding life through their eyes. It is trying to experience and feel what they are feeling.
Velvet Chainsaw
JUNE 2, 2014
'The quality of a conference’s education program cannot exceed the quality of its speakers. The message is simple. What speakers do during keynotes, breakouts, concurrents, symposiums and workshops, matters. The greatest variance in our conferences relates to our presenters. In short, a conference education program cannot give what it does not have.
Associations Now
APRIL 2, 2014
'In a letter to Amazon CEO Jeff Bezos, the association is asking the online retailer to update its customer review policy to protect authors and publishers from harassment. To help protect authors and publishers from online bullying, the Horror Writers Association is asking Amazon to strengthen its customer review policy. Readers and purchasers are Amazon’s market but, if content is king and if Amazon’s published policies are to mean anything, then the authors who create the content
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
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