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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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What Can You Learn from Learning Analytics?

WBT Systems

Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere. This data represents answers to questions— answers that lead to…

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What is a marketing plan & five steps to write one

Freestone

The timing of your social media campaign should be different from your direct mail and email marketing, and so on. After completing these five steps, you can now act on your marketing plan. Take time today to identify your continuing education goals and establish your marketing plan to exceed your objectives!

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How to create an association marketing strategy

Freestone

Define learner personas Creating learner personas will further help you personalize your association marketing strategy. Be sure to leverage your learning management system (LMS) and association management software (AMS) data as you build your personas. Be sure to use an LMS that integrates seamlessly with your AMS.

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Why the Growing Interest in CRM Solutions for Associations?

WBT Systems

Because of the increased AMS market share of these CRM solutions, the most recent TopClass LMS release includes a standard integration with Salesforce and Microsoft Dynamics. If you’re attending the ASAE Technology Conference next week, please stop by our booth (719) and we’ll give you a look at the latest release of TopClass LMS.

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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Uncover the pivotal role of selecting the right LMS in bolstering learner success and unlocking new streams of revenue. Learn how to overcome common email marketing obstacles. Distraction is an occupational hazard for all of us.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). And, they’ll get a chance to become familiar with your association’s online educational programs and LMS.