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When we think of artificial intelligence, our first thoughts tend toward Hal in Stanley Kubrick’s classic 2001: A Space Odyssey. The association might also look into dividing churners into an experimental group and control group (a division of 80% & 20% respectively) to enable membershipmanagers to assess their offerings.
I was watching a movie from 2001 recently and one of the main characters had a laptop. In 2001, a laptop was a prized possession. We talk to dozens of membership organizations every day and we’re constantly amazed by how much has changed for them recently. 2017 Membership Predictions. Just think about technology.
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