SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

Association Management 40

Association Management Memphis Marketing Recruiting 40

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Association Adviser

JANUARY 21, 2014

It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda. When I worked for a large financial association, I continually stumbled across troves of valuable research, surveys and reports that contained incredible nuggets of intelligence about our members and our industry.

Survey 60

Survey Analysis Oakland Innovation 60