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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. at 4:53 PM.

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Association Brain Food Weekly: 3.13.20

Reid All About it

With it, I can read ASAE and Association Now articles as well as Collaborate discussions on my phone. I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. – Crisis Communications: Coronavirus Edition. Someone mentioned ASAE’s app and I thought, huh?

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? Are we communicating about that mission, that commitment that our organization has, in an effective way? I don’t need to read every article.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Communication. Friday, October 15, 2010.