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SCD Group: Does print still work for association marketing.

SCD Group

So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. Although the percentage might seem small, it has tripled since 2003. 5 articles + 1 Discussion Thread: Readings of the. ” The numbers are remarkable, too.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Innovation. Principled Innovation.

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Association Brain Food Weekly: 3.13.20

Reid All About it

With it, I can read ASAE and Association Now articles as well as Collaborate discussions on my phone. I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Lessons Learned from Toronto’s 2003 SARS Outbreak. Someone mentioned ASAE’s app and I thought, huh?

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And it’s very difficult to maneuver and innovate the way that we want to. And in recent history, up until COVID, you know, that was kind of the big, the big push was innovation design thinking, let’s think about how we can be at the forefront of our industries or organ for our organizations for our associations.

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