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SCD Group: Does print still work for association marketing.

SCD Group

So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. Although the percentage might seem small, it has tripled since 2003. 5 articles + 1 Discussion Thread: Readings of the. ” The numbers are remarkable, too.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Leadership. Leadership Potential of GenX.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And this was created for the healthcare associations leadership league. You know, I might, I might receive the Harvard Business Review. I’ll only crack it open and read a couple of articles. I don’t need to read every article. It was published in 2003. And we were talking primarily about value proposition.

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