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Membership Marketing in a Digital Age: Evolving Tools, Unchanging Principles

Membership Marketing

The ways we now commonly connect online developed in the early 2000s, with LinkedIn in 2003, Facebook in 2004, and YouTube in 2005. Today, 68 percent of associations use social media for their membership recruitment marketing campaigns. Today, 32 percent of associations have search engine marketing as part of their marketing mix.

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