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As Associations deliver business and professional solutions, members perceive them as relevant and necessary. Through questions and qualitative research to engage stakeholders, CMAA brainstormed, and delivered strategic solutions addressing the generational shift in the Profession: Millennial’s as future club members.
Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. How are we listening to our members?
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