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Dues-based organizations of all shapes and sizes are wrestling with ways to stay relevant and competitive in a world where potential members put you through the wringer before they’ll commit to joining (and staying onboard). Tino Martella, Technology Association of Georgia. ” Tom Hood, MACPA. ” Webinars, virtual events and video.
HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. By 2004, the philosophy of a broadening audience was becoming officially accepted and adopted. Where is there opportunity for engagement, collaboration or partnership?
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