Non Dues Revenue and Affinity Programs for Members
Membership Marketing
DECEMBER 22, 2011
Directory Sales. Books, directories, periodicals. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Advertising.
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