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MTI adopted an online community in 2009. We sat down with Tom Morrison, MTI CEO, and Kristen Speer, MTI Director of Member Experience, to hear their story and learn about how they’ve harnessed the power of online communities to tap into the future of their membership and provide maximum value. It has 370 member companies across 40 U.S.
You may know her as the host of Association Chat , which started as a weekly Twitter chat back in 2009, and is now a webcast. Whether it’s due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question: “Is it time re-brand?”
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