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That represents an increase from 2012, when 29 percent of associations saw a decrease in membership, but that number is down from 2011, 2010, and 2009. In addition, 63 percent of associations saw an increase in new member acquisition, which has steadily gone up over the past five years.
Perhaps one of the most telling signs of this renewed stability in association membership programs is that only 21% of the nearly 700 individual, trade, and combination associations that participated in our research report membership declines—the lowest percentage in the 16-year history of this report.
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