Membership Marketing

DECEMBER 29, 2010

Wednesday, December 29, 2010. 3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. at Wednesday, December 29, 2010.

Tips 40

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Membership Marketing

MAY 4, 2010

Tuesday, May 4, 2010. What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. at Tuesday, May 04, 2010. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ▼ 2010. (46).

Strategy 40

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Membership Marketing

OCTOBER 4, 2010

Monday, October 4, 2010. How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. at Monday, October 04, 2010.

Price 40

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Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. We developed online courses.

Team 83

Team Resources Education Revenue 83

Membership Marketing

FEBRUARY 5, 2010

Friday, February 5, 2010. How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. at Friday, February 05, 2010. February 6, 2010 7:16 AM. February 10, 2010 10:30 AM. How to Calculate Where your Membership is Headed.

How To 40

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Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. We developed online courses.

Team 74

Team Resources Education Revenue 74

Membership Marketing

MAY 17, 2010

Monday, May 17, 2010. Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. May, 2010. at Monday, May 17, 2010. May 17, 2010 11:51 PM.

Marketing 40

Marketing How To Price Analysis 40

Thanks For Playing

MARCH 6, 2012

What’s Your Association’s “O” Strategy? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. . ► 2010. How to Manage Social Employees, Social Media at Events, and Car Talk. ► August. (21).

Social Media 150

Social Media United States America Innovation 150

Association Adviser

MARCH 19, 2013

Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010. The approach for generating revenue outside of membership dues is no exception. He is the author of How to Sell Sponsorships, Tickets & Popcorn. By Bob Burris. Golf tournaments. It’s not about YOU!

Revenue 60

Revenue Newsletter America Cost 60

Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. We developed online courses.

Team 60

Team Resources Education Revenue 60

Higher Logic

AUGUST 15, 2018

Our new platform integrations are well underway, our business results are hitting and exceeding their mark, and we’ve redefined how we do customer success. The time is right to focus on how to manage and scale our growth. It’s essential to achieve long-term success, for both our customers and ourselves. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. Until 2010, the venerable business journal was Struggling With Decline.

Case Study 64

Case Study Library Content Kentucky 64

Tom Morrison

FEBRUARY 26, 2011

How to Be a Real Change Agent in Your Association. One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future. ► 2010. (6).

How To 40

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Membership Marketing

MARCH 11, 2010

Thursday, March 11, 2010. The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2.

Marketing 40

Marketing Price Survey Revenue 40

Membership Marketing

FEBRUARY 25, 2010

Thursday, February 25, 2010. We are closing the questionnaire for the 2010 Membership Marketing Benchmarking Survey. at Thursday, February 25, 2010. Labels: 2010 Benchmarking Survey. How to Calculate Where your Membership is Headed. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple.

Marketing 40

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Membership Marketing

APRIL 20, 2010

Tuesday, April 20, 2010. When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2010, 44 percent of associations reported a decline in renewal rates. at Tuesday, April 20, 2010.

Marketing 40

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Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. at Thursday, June 10, 2010. Labels: 2010 Benchmarking Survey.

Report 40

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Membership Marketing

JULY 22, 2010

Thursday, July 22, 2010. One of my colleagues just pointed out to me that there is some important data in our Membership Marketing Benchmarking Report on how associations are using email and how effective it is for them. at Thursday, July 22, 2010. Labels: 2010 Benchmarking Survey. July 23, 2010 1:10 PM.

Recruitment 40

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Membership Marketing

APRIL 27, 2010

Tuesday, April 27, 2010. In our 2010 Membership Marketing Benchmarking study, we asked respondents to identify their association by what membership structure they operated under: trade or organizational, individual, or both. at Tuesday, April 27, 2010. Labels: 2010 Benchmarking Survey. April 28, 2010 5:32 AM.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. How to Calculate Where your Membership is Headed. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Discount Recruitment 40

GlowGlobally

SEPTEMBER 18, 2010

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Considering this, the business plan should also be about how to leverage the standards. How is Certification Perceived in China?

Marketing 60

Marketing Certificate Newsletter Products 60

Membership Marketing

DECEMBER 13, 2010

Monday, December 13, 2010. at Monday, December 13, 2010. Labels: 2010 Benchmarking Survey. How to Calculate Where your Membership is Headed. ▼ 2010. (46). 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso. 2010 Benchmarking Survey. (14).

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. How to Calculate Where your Membership is Headed. ► 2010. (46). ► September. (3).

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. How Long does the Average Member Stay with an Association? There is actually a formula to calculate how long members on average continue their membership. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%.

Price 40

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Membership Marketing

DECEMBER 30, 2011

How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Tools 40

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Membership Marketing

DECEMBER 12, 2011

How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

Monday, September 13, 2010. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. at Monday, September 13, 2010. September 20, 2010 6:29 AM. September 25, 2010 9:18 AM. ▼ 2010. (46).

Marketing 40

Marketing Price Recruitment Recruiting 40

Membership Marketing

AUGUST 11, 2010

Wednesday, August 11, 2010. at Wednesday, August 11, 2010. August 11, 2010 12:05 PM. August 11, 2010 1:52 PM. August 11, 2010 1:53 PM. August 19, 2010 6:33 PM. August 19, 2010 9:35 PM. August 20, 2010 10:24 PM. How to Calculate Where your Membership is Headed. ▼ 2010. (46).

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Membership Marketing

SEPTEMBER 3, 2010

Friday, September 3, 2010. In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. at Friday, September 03, 2010. September 4, 2010 4:28 AM. September 13, 2010 4:01 PM. ▼ 2010. (46). Newer Post.

Marketing 40

Marketing Recruitment Recruiting Price 40

Membership Marketing

JULY 1, 2010

Thursday, July 1, 2010. In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. at Thursday, July 01, 2010. Labels: ASAE , Associations Now , Growth Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 11, 2009

Over the next couple of weeks, I am beginning to work on the questionnaire for the 2010 version of the Membership Marketing Benchmarking Survey. Labels: 2010 Benchmarking Survey. I will add that to the report for 2010. How to Calculate Where your Membership is Headed. ► 2010. (46). 2010 Benchmarking Survey.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. I did a post on May 17, 2010, titled, "Here’s How to Engage Your Members" that includes some data on the impact of getting this new member interaction. Speaking Engagements.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

MAY 3, 2010

Monday, May 3, 2010. at Monday, May 03, 2010. May 4, 2010 2:32 PM. May 5, 2010 4:16 PM. How to Calculate Where your Membership is Headed. ▼ 2010. (46). Here’s How to Engage Your Members. What Strategy Leads to Membership Growth? 2010 Benchmarking Survey. (14). Publications.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

NOVEMBER 12, 2010

Friday, November 12, 2010. at Friday, November 12, 2010. November 12, 2010 2:12 PM. November 18, 2010 4:38 PM. How to Calculate Where your Membership is Headed. ▼ 2010. (46). 2010 Benchmarking Survey. (14). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Tony Rossell.

Social Media 40

Social Media Recruitment Recruiting Marketing 40

Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. How to Calculate Where your Membership is Headed. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). “ Tip No.

Marketing 40

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Membership Marketing

MAY 21, 2010

Friday, May 21, 2010. Our 2010 Membership Marketing Benchmarking Survey confirms the heightened concern around this issue. Asking how we can deliver more value to our members is a very productive question when we put actions behind it to discover the answer. at Friday, May 21, 2010. May 22, 2010 3:45 PM.

Marketing 40

Marketing Price Survey Cost 40

Membership Marketing

FEBRUARY 4, 2010

Thursday, February 4, 2010. Here is the link to learn how to do that. at Thursday, February 04, 2010. Good points -- and while people can turn this off, the vast majority of people A, don't care to, and B, will never know how to. February 4, 2010 5:20 PM. February 4, 2010 5:35 PM. ▼ 2010. (46).

Marketing 40

Marketing Price Survey Analysis 40