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associations and for-profits when it comes to technology that I tend to. think that an association technology vendor needs to be specifically. focused on associations in order to both get the tech right and be able. For instance, associationmanagement software (AMS) is, obviously, specific to associations.
Software-as-a-Service (SaaS) was established well before 2007—Salesforce, the company that put SaaS on the map, was founded in 1999—but it took a while for its impact to really be felt broadly, particularly in learning businesses. The E-learning Cost Cliff. billion acquisition in 2015.
Digital has changed everything,” observed Michael Hoehn , a vice-president at healthcare associationmanagement firm CM-Innovators. When I give presentations to association leaders, I often ask: ‘If you were starting your group from scratch today, how would you go about it?’ What do we need to be doing with it?
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