Content+Email+Tweets+Elearning+Parents = 5 readings for association executives
SCD Group
NOVEMBER 11, 2013
According to Marketing General’s 2012 Membership Marketing Benchmark Report, email is a favorite marketing tool for associations, but is your association using it effectively? Are you reaching Millennials and yes, even Gen Z via email? Gen Ys (also known as Millennials) are looking for more than just that; they want the why.
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