Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. To help you build your understanding of Generation Z, here are five vital facts about your members born between 1997 and 2012 : Gen Z has clear social media preferences.

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Nonprofit Marketing Guide

JUNE 15, 2012

The 2012 Millennial Impact Report has been released. Learn about Millennials preferences to connect, get involved and give to nonprofits. Last year they helped Oceana and United Way of the Bay Area use analytics to boost donations, spend their marketing budgets more effectively and optimize SEO.

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Beth Kanter

DECEMBER 23, 2013

This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform.

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