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What I'm Reading

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KiKi L'Italien encourages us to live dangerously in 2013. Jeff Hurt identifies conference trends to watch for 2013. Leadership tips , ostensibly "for millennials," but really for all of us. Bold" marketing predictions for 2013. Jamie Notter points out that being clear is better than being right.

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Where Does Your Association Fit in a Changing Postsecondary World?

Blue Sky eLearn

Since 2013, enrollment has decreased by 3% every year in higher education institutions across the board. To Millennial Leaders. Millennials make up the largest majority in the U.S. labor force and those on the upper end of this generational spectrum are beginning to take on leadership roles within their respective organizations.

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Association Weekly Wrap-Up for February 8th!

YourMembership

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. And, if as a result, you’re unintentionally “ignoring” your current members, they won’t come back. Recently I observed an annual conference committee meeting of a major association.

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How to Create a Culture of Learning at Your Association

WBT Systems

Patreon, founded in 2013, is already valued at $450 million. Millennials don’t just want learning opportunities, they expect them. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. 46 percent more likely to be first to market.

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4 Ways Museums Can Engage Millennials

Achieve

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. Similarly, The Millennial Impact Project. We Millennials are a social bunch and like to be heard.

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An Association Rebrand From Start to Finish

Association Success

When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. Conversations started in early 2013 among our leadership.