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The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Andrea Pellegrino, in “ AssociationValue-in 25 words or less ,” August 25, 2013. Market Share.
Your conference and associationvalue proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Yet, education is being disrupted in major ways.
I first posed this question in a post published in 2014. In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The Need for Leadership.
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