Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Spark Consulting

JANUARY 8, 2014

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).

Social Media 150

Social Media Case Study Innovation Leadership 150

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Re-thinking membership. Measuring social media.

Social Media 60

Social Media New York City Sample Revenue 60

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession.

Survey 40

Survey DC Revenue Report 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Mobile Video. Mobile Advertising.

Social Media 100

Social Media Survey Video Technology 100

Associations Now

DECEMBER 23, 2013

In the ebb and flow of the news this past year, we saw some patterns emerge—enough to suggest a few things that may be on their way out, making room for new ideas and trends likely to gain steam in 2014. That there’s so much going on in so many different spaces—politics, business, technology, pop culture—that it’s all we can do to keep up.

Las Vegas 40

Las Vegas Boston DC Conference 40

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

Social Media 40

Social Media Newsletter Tools Conference 40

Association Adviser

MAY 20, 2014

Marketers and demographers have defined these issues. Copyright 2014 Hubler for Business Families. In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions. In order to make the leap into the 21st century, I’ve had to work with several Gen X technology consultants.

Technology 60

Technology millennials Boston Communications 60

Associations Now

FEBRUARY 12, 2014

Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event. Not every marathon hopeful will qualify or be able to travel to the city to compete, so organizers at the Boston Athletic Association are enlisting technology to spread the spirit of the 2014 Boston Marathon around the world.

Boston 40

Boston Certificate Social Media Technology 40

Associations Now

APRIL 3, 2014

With device sales and enterprise software leading the way, information technology spending is expected to jump by 3.2 We’ve seen a lot of growth in tech innovation in recent years, and it looks like 2014 is the year many IT departments are going to start spending on some of it. trillion in 2014, jumping 3.2

Technology 40

Technology New York Project Software 40

Virtual

JULY 2, 2014

First, the birthday of Virtual itself – July 6, 2014 marks 15 years, and we are grateful to have been a part of many global technology movements that have since transformed the lives of consumers and altered how businesses function. Our influential technology-focused client organizations helped us succeed.

Las Vegas 100

Las Vegas Technology America Certificate 100

Aaron Wolowiec

FEBRUARY 25, 2014

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. We’ll be watching for who’s up next in 2014. Rebranding. Out: Aging brands. Conferences.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Associations Now

FEBRUARY 5, 2020

The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share. But by 2014, following poor phone sales and the rise of competing smartphones such as the iPhone, BlackBerry’s U.S. market share had fallen to 3 percent.

Social Media 101

Social Media Products Software Review 101

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? Plus: Roll out the red carpet!

Social Media 40

Social Media Marketing Colorado Boston 40

Velvet Chainsaw

NOVEMBER 21, 2014

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

Technology 40

Technology Conference Class Cost 40

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

JULY 27, 2015

And while there wasn’t a specific session on Learning Management Systems , I heard from a number of association executives asking questions about LMS’s and what they need do be doing for their associations regarding this technology. And like with most technologies, those costs can be substantially impacted by not being prepared.

LMS 150

LMS Ohio Learning Management System Cost 150

YourMembership

OCTOBER 27, 2015

As a person that admires the quality of the experience, and the CEO of a technology company, I enjoy thinking about opportunities such as the one above. Technology is always evolving, but it’s not enough to acknowledge its evolution without the opportunity to recognize its value. With nearly 2.1

Social Media 150

Social Media millennials Survey Technology 150

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). Who’s paying for online video production?

Video 40

Video Report Marketing Email Marketing 40

Velvet Chainsaw

JANUARY 14, 2014

More companies are demonstrating their products and services via digital technology rather than face-to-face events. No marketing investment is easy to measure. Sponsorship is the most sophisticated and emotional marketing-spend category of all and requires a strong story — one that can be shared up the ladder. The Bad News.

Conference 40

Conference Marketing Revenue Maine 40

Associations Now

OCTOBER 3, 2019

The association for older Americans is teaming with the stock photo giant on its Disrupt Aging Collection , which aims to show realistic, modern images of older adults that move past stereotypes that might appear in editorial or marketing contexts.

Analysis 97

Analysis Team Project Marketing 97

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

Association Adviser

NOVEMBER 19, 2013

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Sound familiar? We’re wired to our work 24/7/365.

Technology 60

Technology Social Media Ohio Louisiana 60

Associations Now

JANUARY 13, 2020

As I wrote in 2014 , the USB Implementers Forum had managed to pull off an improbable feat over the prior two decades or so, with the technology becoming the de facto standard for plugging in just about everything. The Universal Serial Bus, or USB, has been dealing with problems just like this over the past few years.

Technology 96

Technology Products Marketing System 96

Robert M Barnes

JANUARY 4, 2015

The decision to join the Aptify team in 2014 was 70% cultural, 20% professional and 10% emotional. Here is a privately owned company selling a market leading technology directly into the association sector (which I love). The company is paying … Continue reading → A Dangerous Mind'

Team 70

Team Technology Marketing 70

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. “Salesforce is the number one [customer relationship management] platform in the world,” Jake says.

Association Management 91

Association Management Price Software System 91

Mizz Information

JANUARY 19, 2014

As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. Doesn''t that suggest that, in terms of people''s communication preferences and adoption of new technologies, there are no non-moving targets anymore?

Communications 40

Communications Strategy Social Media Maine 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

Case Study 150

Case Study Arizona Social Media Revenue 150

WBT Systems

APRIL 25, 2017

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. EDUCAUSE implemented a digital badge program in 2014.

LMS 253

LMS Certificate Library Education 253

Associations Now

AUGUST 9, 2017

In 2014, Bloomberg Businessweek anointed the city “the new tech hub.”. 1 in Canada—and 15th in the world—for business and technology innovation. “The 2011 conference received such high marks from our attendees that SIGGRAPH changed their rotation so they could return to Vancouver for the 2014 conference,” Stark said.

Seattle 89

Seattle Chicago Innovation America 89

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Their main focus will be to continue to work through these issues in 2014.

millennials 60

millennials Social Media Price Review 60

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling could be one such technology that makes sense for helping you grow engagement at your events. Dana Plotke, Naylor.

Communications 60

Communications Technology Tools Marketing 60

Expo Logic

FEBRUARY 28, 2020

iBeacon is Apple’s implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. c measurements using state-of-the-art technology that’s cost effective and enhances your exhibitors’ ROI. What is iBeacon?

Technology 36

Technology Innovation Products Software 36

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28