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The communications struggle continues

Aaron Wolowiec

If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. you guessed it.

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A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building.

Michigan 100
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The communications struggle continues

Aaron Wolowiec

If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. you guessed it.

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Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

Tips 185
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Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

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Association Brain Food: 8.2.24

Reid All About it

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Most blog posts are marketing dead ends. As part of your marketing ecosystem, blog posts must do their part in keeping people on your site and encouraging them to subscribe, follow you, or explore within.

Cleveland 265
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.