Membership Marketing

JANUARY 8, 2015

We have just launched the questionnaire for the 2015 Membership Marketing Benchmarking Report and I want to invite you to participate. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2015 Membership Marketing Benchmarking Report.

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Marketing Survey Recruiting Recruitment 40

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports.

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Tips Content Education Social Media 185

Higher Logic

AUGUST 19, 2015

Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers. I then recruited members from our marketing, IT, and membership departments to help spread the word. We also used the convention to recruit beta testers (I ended up having about 100 people commit).

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Project Recruiting Recruitment Video 120

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Social Media 100

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.

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YourMembership

AUGUST 21, 2014

We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Social Networking, Mission Creep, and the 2014 Job Market – The Potential Risks and Rewards for Your Association with Rick Rutherford. CAE Webinar Series.

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Membership Marketing

FEBRUARY 12, 2015

We will be closing the questionnaire for the 2015 Membership Marketing Benchmarking Report on February 15 th and I want to give you this last opportunity to participate. Please take some time now to participate in the 2015 Membership Marketing Benchmarking research by using this link.

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Report Marketing Recruiting Recruitment 40

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

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Maryland millennials Education America 150

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. Be careful what you click!

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DC Washington America eBook 150

Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

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Tips Email Marketing Newsletter Communications 166

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Rowan.

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Industry Team Products Report 144

Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015.

Social Media 40

Social Media Press Release Recruiting Recruitment 40

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

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California Social Media Cost Recruiting 40

Associations Now

SEPTEMBER 24, 2024

In general, overall confidence in the global economy is at a low boil: 72 percent of CEOs say they’re optimistic about the economy, similar to recent years, but still low compared to a high of 93 percent in 2015. Their anxiety is tied to both lingering elements of the pandemic and emerging threats.

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Report United States Survey Technology 99

Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Recruitment is when prospects choose to try you.

Marketing 40

Marketing Recruiting Recruitment Social Media 40

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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Marketing Social Media Recruiting Recruitment 40

Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Associations know the power of word of mouth, though.

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Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing.

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Member Engagement Committee Review Project 98

Associations Now

JANUARY 29, 2019

The power of a second chance is one that many ex-convicts struggle to receive in the job market. At a recent event, Koch called on companies to remove questions about criminal histories from employment applications, something his own company did in 2015. “If noted that with a third of all U.S.

Recruiting 66

Recruiting Recruitment Resources Marketing 66

SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

Association Management 40

Association Management Memphis Marketing Recruiting 40

Associations Now

NOVEMBER 7, 2016

Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. According to recent research by the Institute for College Access and Success , students who graduated with a four-year degree in 2015 are saddled with an average burden of $30,100.

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United States Recruiting Recruitment millennials 70

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Association Advocacy Chick

SEPTEMBER 30, 2014

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. Focus on Recruitment. Develop a plan. Measure Retention.

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Committee Class Review Recruiting 70

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. On the upside, the upfront costs are low.

Marketing 40

Marketing Recruiting Recruitment United States 40

Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? In the months and weeks leading up to the 2015 ASAE Annual Meeting & Exposition , Associations Now has tapped into the wisdom of several expert content leaders on the conference slate. Can't Be There? Facebook: Visit and “like” the conference. Game Changers.

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Detroit Michigan millennials Certificate 40

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

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Strategy Recruiting Recruitment Survey 40

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

Recruiting 40

Recruiting Recruitment DC Education 40

Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. Email marketing remains king … but Facebook and Twitter are close behind. Wanna Learn More? EST. Registration is free for anyone interested. And (admittedly) we do.

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Report Sample Email Marketing Survey 40

Slice-Works

JANUARY 15, 2015

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

Marketing 28

Marketing Class Price Recruiting 28

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

Associations Now

JULY 27, 2016

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. ” Meanwhile, Schonher notes a long-term improvement in associations’ use of marketing technology platforms. Remained the same. Remained the same.

Recruiting 40

Recruiting Recruitment United States Report 40

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Associations Now

AUGUST 22, 2016

Aluminum Association executives hope the structure change will bring academics and other experts into the fold as it pushes its recruitment efforts. The newfound emphasis on membership recruitment has emerged as the industry stares down major challenges. based, high-end smelting companies have closed since 2015.

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Recruiting Recruitment Virginia Washington 40

Associations Now

JANUARY 6, 2015

— Recruitment ADvisor (@RecruitmentAd) January 6, 2015. That’s because Carole Oldroyd of Recruitment ADvisor is bringing up a long-standing debate in content marketing : Does it make more sense to focus on evergreen content or timely stuff? Marketing General’s Tony Rossell leads the way.

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Social Media Recruiting Recruitment Content 40

Associations Now

JANUARY 29, 2015

IADD now shares the videos with its members as part of its educational and recruitment efforts. Head of the Association of Independent Commercial Producers, analyzes 2015 #SuperBowl ads: [link] pic.twitter.com/oqkE2oTrC7. — Haylie Starin (@HaylieStarin) January 29, 2015. Super Stuff. The other game at the Super Bowl?

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Arlington Virginia Price Proposal 40

Associations Now

AUGUST 6, 2014

When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? So why are so many association membership goals still driven by catchy slogans (20,015 members in 2015!) Can it be both? or gut feelings (90 percent retention by 2020)? So, what to make of this? It worked well.

Recruiting 40

Recruiting Recruitment United States Analysis 40

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. Demographic shift – by the year 2015 there will be more Generation Y employees in the workforce than any other age group. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration.

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Discount Price eBook Recruiting 40