2016 2017 Recruiting Revenue 
Association Adviser
OCTOBER 25, 2017
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. What are these obstacles?
WBT Systems
JANUARY 3, 2017
We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs.
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Association Adviser
JANUARY 2, 2019
Is driving non-dues revenue an essential function? We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales.
Associations Now
APRIL 6, 2016
A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. The concept is simple: For the same set of benefits, big companies (whether measured by staff size, revenue, or unit sales, for instance) pay more, while small companies pay less.
Reid All About it
DECEMBER 2, 2016
13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. 2017 Hospitality Trends.
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.
Reid All About it
DECEMBER 2, 2016
13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. 2017 Hospitality Trends.
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