WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They may even see more consistent non-dues revenue streams! Discover opportunities to recruit new members. This is the first email marketing design trend on this list. Discover opportunities to recruit new members.

Tips 52

Tips Recruiting Recruitment Social Media 52

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly. Read more. Read more. Read more.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Storytelling in 2017: It’s Not About Content, It’s About Engagement. I’ll be happy to feature it as long as it’s not too product-centric.

Content 150

Content Chicago Marketing DC 150