Membership Marketing

JULY 13, 2018

In looking back over data from the last ten years, it is significant to note that the 2018 key membership statistics mirror the resiliency that associations have reported over this period, perhaps challenging those who have prophesized the imminent demise of the association membership model. Here is the link to download the full report.

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Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. 12% increase of posts since 2018.

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Aptify

APRIL 4, 2018

Xperience 2018 is less than a month away, and we’re highly anticipating hosting the best and brightest minds in the association and nonprofit sectors May 6 through 9 at the Walt Disney Swan and Dolphin Resort in Orlando, Florida. The post Xperience 2018: What to expect. See you in Orlando!

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Associations Now

AUGUST 20, 2024

A new report suggests that American workers are highly motivated to pursue affordable educational opportunities, a finding that aligns with association credentialing and certification efforts. workers conducted in March and April 2024.

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Blue Sky eLearn

FEBRUARY 27, 2018

In 2018, we have access to personalized experiences throughout the day. Yes, they will view the content you are putting out there if there are credits or certificates attached that they need in order to keep their certifications. Why does personalized learning matter for your organization? At our company’s Launch!

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. The 2018 Workplace Learning Report by LinkedIn says the top priority for talent development in 2018 is soft skills training. The state of millennial membership. Soft skills.

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Spark Consulting

JUNE 21, 2018

Well, yes, but in 2018 I hope those aren’t the only opportunities for volunteering you’re offering your members. Bigger investment: item writing for their ONCC certification. But as we’ve discussed continually throughout this Membership 101 series, engagement, like brand, is defined by your audiences, not by you.

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Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

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Associations Now

SEPTEMBER 19, 2018

Don’t let 2018 end without accomplishing the important organizational and professional goals you set for yourself. After Labor Day, it often feels as if the year ends in the blink of an eye, but there’s still time to accomplish the goals you set for 2018. Complete the CliftonStrengths coaching certification. Carl Weaver.

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WBT Systems

MARCH 27, 2018

The course you deliver in 2018 should not be the same course you delivered in 2016. Extrinsic motivators like certificates and digital badges show others what you know and what you can do, but intrinsic motivators drive a person forward. How to Motivate Certification Candidates. 5: Regularly update course content.

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Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Source: 2018 Association Communications Benchmarking Study, Association Adviser and Naylor Association Solutions. Why customize member communication for certain groups over others?

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WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. Although these skills aren’t always part of a certification or licensing curriculum, they’re necessary for effective management and leadership. for How to Scale Online Learning: B2B Market Strategies for Associations.

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Reid All About it

JANUARY 5, 2018

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates.

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Blue Sky eLearn

DECEMBER 28, 2018

Tagoras conducted a study, The Virtual Events Report of 2018, which revealed that over 42% of associations have previously offered a virtual event and of about the 25% of associations that had not yet offered one, they were planning on offering one in the next 12-months. Host and sell live and on-demand virtual events.

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Blue Sky eLearn

MARCH 19, 2019

in 1974 to 35% in 2018 ! Professional associations provide certifications, micro-credentialing, and other programs that can help you grow your skillset on your own schedule, and typically for a lower price. Starting Salaries Remain Constant, but Your Competition has Tripled! The percentage rose from 13.4%

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Associations Now

JULY 7, 2019

Trust in the certifications it delivers to its members. According to Edelman, Americans’ trust in non-government organizations, business, media, and government slipped a collective 37 points between 2017 and 2018 [PDF]. For associations that have credential and certification programs, now is the time to explain their value.

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Higher Logic

DECEMBER 2, 2019

The CFP Board’s mission is to grant a certified financial planning certification. Its community has seen a steady increase in engagement this year, achieving a 12 percent growth in unique contributors since 2018, with members jumping in to network and grow in their professions.

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Associations Now

MARCH 7, 2019

About 32 percent of Americans listen to podcasts monthly, up from 26 percent in 2018, representing the largest year-over-year growth in that statistic since the survey began. Think of employers as the influencers who can help persuade members and prospects to register for educational programs or apply for certifications,” they wrote.

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Associations Now

SEPTEMBER 21, 2018

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.

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Blue Sky eLearn

MARCH 18, 2019

in 1974 to 35% in 2018 ! Professional associations provide certifications, micro-credentialing, and other programs that can help you grow your skillset on your own schedule, and typically for a lower price. Starting Salaries Remain Constant, but Your Competition has Tripled! The percentage rose from 13.4%

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Association Adviser

DECEMBER 20, 2017

Online training and certification aided by technology has had the biggest impact on respondents this year, followed by collaboration tools. We’ll continue to monitor this topic throughout 2018. This month we asked our readers what technology has made the biggest difference for your organization in 2017. The post Did You Know?

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Association Adviser

DECEMBER 20, 2017

Online training and certification aided by technology has had the biggest impact on respondents this year, followed by collaboration tools. We’ll continue to monitor this topic throughout 2018. This month we asked our readers what technology has made the biggest difference for your organization in 2017.

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Associations Now

AUGUST 31, 2018

A new report from the membership software conglomerate Community Brands finds that a need for continuing education—not a sense of duty—is driving members to stick with their associations. The value of job boards.

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Associations Now

FEBRUARY 15, 2019

Similarly, LinkedIn’s 2018 Workplace Learning Report says the top priority for talent-development teams is training workers in leadership, communication, and collaboration. In the 2017 edition of PricewaterhouseCoopers’ CEO Survey [PDF], 77 percent said the biggest threat to their businesses stems from underdeveloped soft skills.

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Associations Now

MAY 6, 2019

In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate. Certificates such as this are pretty straightforward to renew, so it’s a terrible oversight on their part,” James Miller of TechSpot wrote of the incident. Learn from your mistakes.

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Blue Sky eLearn

DECEMBER 28, 2018

Tagoras conducted a study, The Virtual Events Report of 2018, which revealed that over 42% of associations have previously offered a virtual event and of about the 25% of associations that had not yet offered one, they were planning on offering one in the next 12-months. Host and sell live and on-demand virtual events.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry.

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Associations Now

JUNE 20, 2017

In addition, OTA will advocate that the 2018 Farm Bill provide greater compliance enforcement powers and adjust organic program requirements to include all supply chain players in the certification.

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Association Adviser

AUGUST 28, 2018

In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. Enhance a member education and certification program? Programmatic advertising has been a staple in the B2C space for many years, and B2B is quickly catching up. How can programmatic advertising benefit your association?

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Associations Now

JULY 28, 2017

The tech association CompTIA improves its certification exams by enlisting IT experts to test the tests before they’re opened to all. Ready to get your certification or credentialing exam out to your members? They are kind of an early adopter of the certification if they pass the exam.”. How do they do it?

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Nimble AMS

OCTOBER 2, 2019

Salesforce offers certifications that are highly desirable in today’s workplace, allowing you to offer your employees skills and certifications to help them grow their careers as well as attract top-notch talent looking to use their certifications in a Salesforce-driven organization. And mobile use is only growing.

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Nimble AMS

OCTOBER 2, 2019

Salesforce offers certifications that are highly desirable in today’s workplace, allowing you to offer your employees skills and certifications to help them grow their careers as well as attract top-notch talent looking to use their certifications in a Salesforce-driven organization. And mobile use is only growing.

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Virtual

JULY 2, 2014

UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018. NFC Forum members remained onboard and committed to the core activities of the organization – specification work, marketing and ecosystem development and building out a testing and certification program for NFC-enabled devices.

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Associations Now

FEBRUARY 4, 2019

Word of mouth is one of the top marketing strategies, according to Marketing General Incorporated’s 2018 Membership Marketing Benchmarking Report , so invite your current members to share their experience. “If In order to build a community that encourages engagement, you must understand what kind of participation you’re looking for.

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Association Adviser

JULY 23, 2018

Badges tell how proficient a candidate is in a skill/ability or if they’ve barely met the criteria for passing a certification. She is studying marketing and psychology at Clemson University with plans to graduate in December 2018. Being able to represent your achievements digitally is great for success in the growing gig economy.

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SBI

FEBRUARY 1, 2022

Automation of CE credit and certificate administration. If you think an LMS is the way to go for your event, a good place to start in narrowing down the types of learning management systems is this 2018 eLearning Blog article. Can automate certificates of completion. An LMS administers and tracks educational courses.

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Higher Logic

FEBRUARY 27, 2018

Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Every year, Ascend’s portfolio of businesses help millions of people reach their career goals with products that prepare them to pass high-stakes tests or earn certifications. About Ascend Learning.

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