Higher Logic

AUGUST 2, 2018

When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. This is key to providing an excellent member experience.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Higher Logic

JANUARY 31, 2019

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

Communications 184

Communications millennials Tips Software 184

Reid All About it

NOVEMBER 2, 2018

Recharge your Member Experience. Member value propositions are rapidly changing from expectations to experience-driven experiences. Your members expect the same convenient online experience with your association that they’ve come to expect in most other areas of their lives. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools Content 38

Socious

DECEMBER 14, 2016

Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Luckily, you already have the tools you need to personalize the member experience.

Software 100

Software How To Tips Member Experience 100

Reid All About it

NOVEMBER 9, 2018

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. .); and how to get the right statistics to prevent national and chapter level members from leaving. Tue 11/13 at 2 p.m. – 1 CAE credit.

Chicago 175

Chicago DC Washington Software 175