Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

Marketing 76

Marketing Analysis Recruitment Recruiting 76

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Which is good for “owned” resources, like email marketing. I have a lot to live up to with this year-beginning column. Oh, how right I was.

Social Media 111

Social Media Course Technology Email Marketing 111

Association Adviser

DECEMBER 17, 2013

Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'

Social Media 60

Social Media Email Marketing Communications Technology 60

Reid All About it

NOVEMBER 2, 2018

Originally presented during our CRP-led session at CEX 2018, these chapter tech tools and uses come straight from other CRPs, so we’re sure they can work for your association too. Presenter: Lilach Bullock, Social Media Expert. 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit).

Chicago 38

Chicago DC Tools Content 38

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. 1 CAE credit. Location: Reston VA.

DC 150

DC Washington Tools Education 150

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. It’s no secret that Instagram is a social media powerhouse: The platform boasts a hefty 1 billion monthly users, with more than 500 million people on the site daily, according to data from AdEspresso. Need more volunteers?

Social Media 59

Social Media Class Email Marketing Tools 59

Reid All About it

NOVEMBER 9, 2018

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. Presenter: Lilach Bullock, Social Media Expert. Are your digital marketing activities actually helping you grow your organization?

Chicago 175

Chicago DC Washington Software 175

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you.

DC 30

DC Washington Revenue Chicago 30

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

CMA Solutions

SEPTEMBER 30, 2022

Social Media Brings A Nationwide Community Together On a national scale, the Event Service Professionals Association (ESPA) asks its members to give back to the communities they serve every year during National Celebrate Services Week. Our in-house social media team recommended livestreaming.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. So much attention on digital event management tools has catalyzed an explosive new software niche.

Tools 36

Tools Software Social Media Conference 36