Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

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Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve.

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Strategy Innovation millennials Email Marketing 75

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. Cue the Aretha).

Communications 184

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Associations Now

FEBRUARY 6, 2020

One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. But what if your goal is to market your brand, rather than a product? percent of the media spending pie. In the Smartly.io

Social Media 113

Social Media Email Marketing Strategy Marketing 113

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. More info/register. Host: Billhighway. Tue 5/15 at 12 p.m. – More info/register.

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DC Washington Project Member Engagement 30

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 44

Email Marketing Marketing New York Guidelines 44

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. When should nonprofits send an email?

Las Vegas 86

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Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

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DC Washington Member Engagement System 37

Associations Now

OCTOBER 2, 2018

Four questions to ask to develop the strategies that will get you there. The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. What was the biggest lesson learned in 2018?

Email Marketing 78

Email Marketing Project Price Committee 78

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Thu 11/8 at 11 a.m. 1 CAE credit.

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Chicago DC Tools Content 38

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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DC Washington Tools Education 150

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. The notification pops up if a user doesn’t open emails for one month from a designated "promotions" sender. Personalize your emails.

Marketing 149

Marketing Communications Content Report 149

Reid All About it

NOVEMBER 9, 2018

Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Host: PCMA.

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Chicago DC Washington Software 175

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Find out how to create business goals and a sponsorship strategy that support meeting those goals. Solving the Marketing Puzzle. 1 CMP credit.

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DC Washington Revenue Chicago 30

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. What this means for your nonprofit: Leveraging Instagram should be an important component of your social media strategy. — Tracy Stuckrath (@Thrivemeetings) October 11, 2018. The Wild Apricot blog explains how to get started.

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Social Media Class Email Marketing Tools 59

Association Success

NOVEMBER 15, 2018

Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Larry spoke in the “How to Lose New Members in 90 Days or Less” session during SURGE Optimism 2018, an interactive virtual conference hosted by AssociationSuccess.org on November 7th-9th. Strategize.

How To 68

How To Email Marketing Price Communications 68

Associations Now

OCTOBER 15, 2018

But the challenge lies in creating strategies that capture potential members’ attention—and engage them long enough to persuade them to join your group. “A — Francis Friedman (@FrancisFriedman) October 15, 2018. One way to reach them: Giving them psychological ownership. Also: the evolution of the meeting industry. Do you agree?

Email Marketing 53

Email Marketing Products Industry Review 53

Associations Now

DECEMBER 13, 2018

email #marketing [link]. — Higher Logic (@HigherLogic) December 13, 2018. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Are you getting in?

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Los Angeles How To California Email Marketing 45

Arc 3 Communications

JULY 21, 2021

In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.” Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.

Marketing 52

Marketing United States Tips Email Marketing 52

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. Analytic tools can be holistic, tracking multiple marketing platforms simultaneously. Lead Retrieval.

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Tools Software Social Media Conference 36