Higher Logic

JANUARY 9, 2018

They’re massively popular and older than you might think – Starbucks will celebrate its 47 th anniversary in 2018. Some of it is baristas, years of experience, and market research. Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. How do they come up with their offers?

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Products Innovation Press Release Review 180

GrowthZone

AUGUST 14, 2018

The competition recognizes innovative programs, events, and ideas that challenge the status quo. Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook.

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Charlotte CA Pennsylvania Innovation 74

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. Innovating for Year-Round Member Engagement. Managing the Complexities of Nonprofit Growth. The Psychology of Online Fundraising.

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Innovation Florida Technology millennials 56

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

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Marketing Analysis Innovation Report 81

Higher Logic

MARCH 6, 2020

Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. 12% increase of posts since 2018. 12% increase of unique contributors since 2018. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Note: Launching a community isn’t easy.

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Certificate California Tips Innovation 156

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

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Innovation Technology DC Tips 191

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! We took strides toward adopting new technology, honing best practices, and exploring new innovations to improve our clients’ member experiences – and had fun while doing it! Cheers to that! Giving Back.

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Associations Now

JUNE 12, 2017

The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products. billion bushels, the National Corn Growers Association is hosting a global open innovation challenge to explore new solutions for turning the crop into bio-sustainable chemicals and molecules. “We

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Innovation Press Release Project Products 72

.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. The future we envisioned is here—and AI is the catalyst for the next phase of innovation.

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Tools Newsletter Member Engagement Innovation 88

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

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Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. So if innovation and value are so important, how are associations innovating and providing additional value to members?

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Report Marketing Innovation millennials 40

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Washington DC Library Tips 186

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

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Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association. Have you ever wondered how your association’s culture impacts your ability to be innovative? 2018 Industry Forecast: Strategies & Tips for the Year Ahead.

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Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Marketing & Content Management. Marketing & Content Management.

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Technology Conference Project Analysis 51

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Unlike trends, signals “turn our attention to possible innovations before they become obvious…, they often focus our attention at the margins of society rather than the core.

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How To Innovation Class Analysis 251

.orgSource

SEPTEMBER 17, 2024

In 2018, my business partner, Kevin Ordonez, and I wrote our book, “Association 4.0—Positioning He’s learned that you can respect tradition while embracing innovation and change. You must learn to use those innovations to forge lasting connections and deliver the value that makes membership meaningful. I’ll offer a caveat.

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Phoenix Recruiting Recruitment Technology 88

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent) was the highest-performing day; in the 2018 report, Sunday (22.9

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Las Vegas Email Marketing California Software 97

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

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Video Marketing Strategy New Jersey 52

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

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Video Washington Social Media DC 285

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

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Email Marketing Social Media Library millennials 175

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Fostering a Culture of Innovation at Your Association. Host: Association Success.

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Associations Now

OCTOBER 24, 2018

For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. — Community by Association (@CommunitybyAssn) October 23, 2018. Innovation doesn’t happen overnight. Jeffrey Cufaude from Idea Architects shares four lessons that push innovation forward.

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Strategy Social Media System Innovation 148

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

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Recruiting Recruitment System Industry 188

Associations Now

OCTOBER 26, 2018

Also: Look beyond ideas when considering innovation. Innovation Beyond Ideas. Innovation isn’t about ideas. by @Digitaltonto ) [link] #assnchat <One of the better articles about innovation I've read — different insights.> — Deirdre Reid, CAE (@deirdrereid) October 26, 2018.

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Strategy Innovation millennials Email Marketing 91

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Nonmember: $325.

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Newsletter Communications Press Release Social Media 84

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. Will not be hired by your prospective members.

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Higher Logic

SEPTEMBER 5, 2018

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG). This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions.

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Associations Now

OCTOBER 30, 2018

rohitbhargava and innovation at #AtWork18 @ASAEcenter pic.twitter.com/F0m2ISX5a1. — Marvin Webb (@marvinwebb) October 30, 2018. At ASAE’s Associations @ Work conference, Rohit Bhargava, an innovation and marketing expert and the founder of the Non-Obvious Company, explained how to turn creative brainstorming into action.

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Cost Maine Innovation Content 75

Reid All About it

FEBRUARY 16, 2018

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. That’s why we’ve scoured the ends of the earth to come up with ten innovative ideas and actionable tips to help you create your most memorable event ever. 1 CMP credit. More info/register.

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Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Why aren’t associations more innovative when it comes to tech maturity? 1 CAE credit. 1 CMP credit.

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DC Washington Tools Education 150

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

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Higher Logic

OCTOBER 30, 2018

The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth. Megan Lueders, Chief Marketing Officer, Zenoss. enabling our users to innovate and overcome challenges by leveraging the collective intelligence of the group.

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Case Study Austin Library Products 120

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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Fort Worth Tips Dallas Social Media 170

Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. Key findings show that social media is a saturated market. About 32 percent of Americans listen to podcasts monthly, up from 26 percent in 2018, representing the largest year-over-year growth in that statistic since the survey began. Podcasts, too, are on the rise.

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Social Media Certificate Survey Education 91

Associations Now

AUGUST 1, 2019

A new report from American Express Meetings & Events, called “ In-Depth Look at the Event Experience: What Marketing Owners Want ,” dives into how meeting planners can set objectives and design unique experiences while balancing the realities of logistics and budget. Think again. They are often smaller and involve quick turnarounds.

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