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Association Brain Food Weekly: 11.29.19

Reid All About it

The March/April 2019 issue of Cook’s Illustrated has the recipe. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Let sit to absorb custard. Wed 12/4 at 2 p.m.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). This blog post was originally published on the Association Learning Blog by WBT Systems.

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Association Brain Food: 11.18.22

Reid All About it

It’s not 2019 anymore, the world has changed and incentive trends have changed right along with it. Learn about four common reengagement campaigns—abandoned cart, back-in-stock, low-inventory, and loyalty campaigns—and how you can double down on strategies that work. Zsuzsa Kecsmar, Chief Strategy Officer, Antavo.

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