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Podcast: The 2019 Association Communications Benchmarking Report

Association Adviser

Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast. The post Podcast: The 2019 Association Communications Benchmarking Report appeared first on Association Adviser.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

You can start building a community around your brand by setting a precedent of communication with your customers that lets them know you value their input, and not just when you want them to buy something. Want to learn more about the intersection of online community and marketing automation to drive engagement?

Marketing 257
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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Every year at Super Forum , we award customers who went above and beyond with their communities and automated campaigns. We’d like to take a moment to look back at the 2019 winners and share the tips and tricks they’re using to truly shine. Most Successful Online Community: CFP Board. As of November 2019. An average of 5.17

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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

In 2019, how do you plan to get your members to stick around? D epending on what you heard from members, you might need to keep up the good work, communicate what you’re offering more clearly, make your membership benefits more accessible, or change it completely. Follow Through: Communicate and Check In. Communicate.

Marketing 289
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Making Connections at Higher Logic’s Annual Conference: Super Forum 2019

Higher Logic

Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. For example, who owns your online community ? It fascinates me to learn where, in an association, the online community manager sits.

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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Ensure s ales operations and marketing operations are in close communication. How Will You Adapt in 2019? In 2019, one thing is for certain – y our strategy should revolve around the needs of your audience. Use a common reporting tool so that everyone has access to a common set of metrics.

Marketing 184