2019 Member Engagement Newsletter Strategy 
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Higher Logic
MAY 8, 2019
billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.
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Higher Logic
DECEMBER 2, 2019
The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Example 3: City of Hope Community. Example 9: FabFitFun Community.
Higher Logic
JANUARY 30, 2018
It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. That makes visual content essential for engaging your members.
Reid All About it
JULY 24, 2020
Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Reid All About it
APRIL 12, 2019
Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Host: xScion.
Associations Now
DECEMBER 18, 2018
Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Just look at how the Association of Writers & Writing Programs opens up access to members-only portions of its website for “ preview weekends.”
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