Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent. 1 CMP credit.

Video 367

Video Innovation Content Technology 367

SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 52

Case Study LMS Course Revenue 52

Reid All About it

NOVEMBER 19, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Jodi Harris, Content Marketing Institute ). Sponsorships. AMS vs MMS.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. 1 CAE credit.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

SBI

JULY 29, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 40

Case Study LMS Course Revenue 40

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Hosts: Mariner Management and Billhighway.

Montana 351

Montana Certificate Conference Content 351

SBI

DECEMBER 21, 2020

2020 has been one of the most difficult—if not the most difficult—year many associations have ever faced. However, with the right association management partner, your association can still have a bright future. Your association’s board and your AMC just don’t see eye-to-eye on strategy.

Revenue 98

Revenue Innovation Association Management Strategy 98

AvidXchange: Association Management

APRIL 20, 2021

Holding revenue generating programs and community events with social distancing guidelines was cited by 23 percent. Read more: Game-Changing Solutions Offer More Than Just Technology for Association Managers We asked about plans to use an AP solution to address efficiency concerns. Another big challenge?

Industry 130

Industry Survey Software Technology 130

AssociationChat

NOVEMBER 2, 2021

The Professional Convention Management Association states that associations dedicate a 35-percent average of budget and revenues to conferences and events. ASAE has called for a pandemic risk insurance solution since March 2020.

Washington 69

Washington Revenue Course Survey 69

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. These associations saw opportunities amidst a crisis. 3: Look Beyond Membership When Marketing.

Survey 106

Survey Education Communications Marketing 106

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 1.

Innovation 259

Innovation San Diego LMS Strategy 259

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”.

Certificate 100

Certificate Revenue System millennials 100

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Presenters: Michelle Mason, President and CEO, Association Forum.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

St. Louis 370

St. Louis Technology Strategy Products 370

ISAE

DECEMBER 11, 2023

4 Ways to Optimize Your Association’s Sponsorship Program Association professionals like you know that a lucrative sponsorship program is crucial to your organization’s bottom line. Let’s explore these key ways your association can optimize your sponsorship programs to generate more revenue in the short and long terms.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Tools 369

Nimble AMS

FEBRUARY 3, 2022

Whether you’re looking for tools for accounting, event management, fundraising or something else in your operation, we’ve got you covered. Association Management Resources. Association management software is one of the best ways to get most of the tools you need all in one package.

Tools 139

Tools Software System Library 139

Associations Now

MARCH 27, 2020

“It’s important to optimize your job board for visibility and access to non-members—in effect, using the job board to drive membership and increase revenue. One highly effective way to achieve this is by integrating your job board with your association management software,” Pimentel says. How do you build consumer trust?

FAQ 100

FAQ Recruiting Recruitment Social Media 100

Nimble AMS

JULY 8, 2021

Where would your association be without them? Association industry research from Community Brands shows that organizations of all sizes say that membership dues typically provide 45 percent of revenue for their organization. The last thing you can afford to do is lose any membership dues. Here are five ways.

Member Experience 99

Member Experience Tips Recruiting Recruitment 99

Reid All About it

JUNE 26, 2020

Learn best practices and expert advice on virtual events, non-dues revenue, and associations; how to drive engagement and attendance to your digital event; the importance of building a virtual community; and increasing digital turn out and participation while gaining more sponsors. More info/register. Host: ASAE. Tue 6/30 at 12 p.m.

Montana 370

Montana Conference Content Education 370

Nimble AMS

MAY 19, 2021

Salesforce is by far the best platform to run your association. Next is the team that backs the software and no one comes close to the quality, knowledge, and experience of both software and association management experience as the team at Community Brands.”. Mark Kibble, Director of Technology, The American Ceramic Society.

Member Engagement 78

Member Engagement Case Study Software Team 78

Reid All About it

MARCH 19, 2021

Jeff De Cagna, FRSA, FASAE, of Foresight First, shares six questions for association decision-makers. Leaders should discuss these questions to avoid returning to “the emerging temptation of a false normalcy and [making] a hard turn back toward the pre-2020 complacency that exacerbated the pandemic’s detrimental impact.”.

LMS 370

LMS Nashville Strategy Video 370

Association Success

MAY 26, 2020

As of January 2020, there were more than 30 million podcast episodes available for download and 900,000 different shows to choose from. But, how do we reach audiences in an already saturated market, particularly when starting a new podcast? What advice do you have for an association considering adding podcasting to its marketing mix?

Newsletter 91

Newsletter Tools Industry Leadership 91

Leading Learning

JUNE 3, 2021

Trade associations need to provide experiences that are valuable for both their member organizations as a whole and the individual learners that are part of those organizations. It’s easy to see why trade associations face challenges such as high administrative cost, struggles to increase membership, and low non-dues revenue.

Organization 52

Organization LMS Tips Course 52

Reid All About it

MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

Forj

MARCH 12, 2021

In part one of this series, I shared five things you ought to know about Salesforce for association management. That article explained the multiple benefits of choosing Salesforce as a foundation for managing the many aspects of the relationship you have with your members. They prefer to go native. A Ton of Momentum.

Association Management 91

Association Management Software System Learning Management System 91

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Forj

JUNE 7, 2021

For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). But, what really is an LXP and how is it different from your typical LMS?

LMS 91

LMS Course Library Learning Management System 91

Reid All About it

APRIL 17, 2020

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ). Host: ASAE.

North Carolina 44

North Carolina Montana Revenue Content 44

MemberClicks

MAY 17, 2022

From managing your members to creating valuable events and educational experiences for them, your organization has grown with the help of your small staff. An AMS, or association management system , might just be the tool you need to maximize your use of technology to save your staff members time and provide more value for your members.

System 52

System Association Management Directory Software 52

Reid All About it

JANUARY 20, 2023

2023 Global Forecast: Top Issues You Should Monitor Around the World From the volume and velocity of legislative, regulatory, market, and geopolitical change to an energy crisis, governmental instability, and climate change issues, the myriad of possible adverse outcomes an organization needs to keep track of is endless. . 1 CMP credit.

Revenue 39

Revenue Education Strategy Review 39

Reid All About it

SEPTEMBER 13, 2019

You might get some ideas for your association. What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. 5 Trends Shaping the Future of Fundraising in 2020.

DC 34

DC Washington Revenue Review 34

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). RE:VISION 2020. Innovation and membership growth. Host: Results Direct.

Learning Management System 285

Learning Management System Education Communications Case Study 285