And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead
Association Freak
SEPTEMBER 3, 2024
A substantial 61% of associations anticipate an increase in net membership count, with 56% projecting growth in non-dues revenue and 53% expecting overall revenue to rise.¹ This positive momentum is further supported by the fact that 49% of associations have already seen membership increases, primarily driven by new member acquisitions.³
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