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The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. AI and events.
Bulletin describes how member apps help improve memberengagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Membership mobile app. More info/register.
The global virtual events market is projected to grow at a ‘compound annual growth rate of 23.2% from 2020 to 2027’. Johnson Experience Marketing. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Thu 4/15 at 11 a.m. – New Business Models for a Hybrid World.
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