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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Leverage your association management software (AMS) as you make the move to mobile. Statista estimates there are 68.6 million Generation Z Americans.

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Everything your association needs to know about Generation Z

Nimble AMS

Deloitte estimates that Gen Z will contribute to over 20% of the workforce by 2030. The latest Community Brands Association Research found 82% of Generation Z prefer connecting on YouTube, 82% on Instagram, and 69% on TikTok. Statista reports that Generation Z is the most racially and ethnically diverse generation in US history.