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While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Is your association working to customize the memberexperience?
In fact, HiringThing reported that 56% of associations are “having trouble engaging young professionals” and that by 2030Millennials will be as much as 75% of the workforce. A memberexperience built around Boomers needs to be deconstructed and rethought in light of the changing generational dynamics of the workforce.
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