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Another association, the National Asphalt Pavement Association (NAPA), has been doing much the same, establishing a goal of net-zero carbon emissions by 2050. One crucial note about NAPA’s effort: As one staffer explained, “they wouldn’t have gone down this road if we hadn’t done this.”
Research and organization set the tone—and generated revenue too. By November 2021, the task force was prepared to come to the board with a plan: Dubbed the Road Forward , it was an industry-wide pledge to reach net-zero carbon emission asphalt pavements by 2050. “It
By 2050, according to a recent study by the Alzheimer’s Association , 14.5 trillion by 2050. growing revenue support of the mission. A central component of Mission Forward involves expanding fundraising to meet a goal of $450 million in revenue by 2019, twice the association’s current intake. .
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