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Association Brain Food: 7.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association podcasts. Dave Coriale of DelCor and the Reboot IT podcast started a Linked group, Society of Association Podcasters. He’s inviting association podcasters to share their latest episodes there and you to share episodes you recommend for association professionals and industry partners.

Strategy 212
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Have It Your Way

Spark Consulting

Almost 14 years ago, I addressed a question first raised by Jeff Dc Canga: How will we manage the change from a pre-set package of options (membership) to an individually negotiated exchange of value? In that original post, I addressed issues of consumer expectations around mass personalization and customization, the concept of “cafeteria” membership, deciding whether or not to gate content, and the necessity of the occasional sacred cow barbecue.

Revenue 221
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The Ultimate Nonprofit Guide to Digital Marketing

Wild Apricot

Digital marketing if key for your nonprofit to get others to hear about your mission and goals. In this guide you'll learn everything A-Z about nonprofit digital marketing strategies and how to build your own.

Marketing 320
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Association Brain Food: 6.28.24

Reid All About it

The weekly list of free educational events and resources for the association community… Workforce trends. Association Latinos requests five minutes of your time to get your thoughts on workforce trends in association management. This survey will help them assess inclusivity, equity, and overall well-being in our field. The findings will bridge existing gaps and provide benchmarks for professional development and diversity, equity, and inclusion initiatives.

LMS 259
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Don’t Stop Thinkin’ About Tomorrow

Spark Consulting

Fourteen years ago, I had the opportunity to attend a futurist session held in honor of the 50th anniversary of the CAE program. After a dense presentation by facilitator Marsha Rhea, we broke into 10-year, 30-year, and 50-year discussion groups. I found myself in the 30-year group (2040) and discovered that my fellow discussants could not seem to wrap their minds around things like sea level rise and the encroaching crisis in fresh, potable water.

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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different? You’re in luck! Karen Hill is the Director of Meetings and Events & Engagement at Barcami Lane , an Association Management Company (AMC) that works with national and regional n

Strategy 257
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Volunteer Interview Questions to Use at Your Next Interview

Wild Apricot

Interviewing potential volunteers is key to a successful volunteering program. Use these questions to guide your next volunteer interview and help you select the right person for the job.

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Association Brain Food: 6.21.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership reset. A new report from McKinley Advisors got me thinking about the role of membership in associations. Too often, membership “just is.” Yup. “Membership lacks focus and intentionality in execution.” You’ll nod along as the report describes challenges (especially #2) we’ve put up with for way too long.

Arlington 259
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Create a personalized member experience that exceeds expectations

NetForum

The consumer (and member) demand for personalization has reached new heights. Here are three ways to deliver a more personalized experience for your members. Create a personalized member experience that exceeds expectations appeared first on NetForum Association Management Software.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

When it comes to renewal season, limited resources, set budgets and competing priorities can make it difficult to go outside your comfort zone and try something new. But what if we told you the keys to better retention results are in the data you already have? Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet.

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Finding Your Nonprofit Niche: A Guide to Standing Out

NXUnite

Niche marketing strategies allow organizations to target very specific audiences. These audiences typically have unique needs and preferences. However, the benefit is that you’ll connect with individuals who are more likely to convert—for businesses, that might mean making a purchase. For nonprofits, that might mean donating or supporting in another way.

Marketing 130
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Innovate Now! But How?

Spark Consulting

Associations are constantly being urged to innovate, but frankly, in a world of generative AI, venture capital, nanotechnology, medical advances, and big R&D budgets – none of which we have access to on a regular basis – that constant drumbeat of “innovate…innovate…innovate” can feel more than a little intimidating.

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Maximizing impact: connecting your news to awareness days

The Association 100

Tune in as I explore how aligning your association’s news with relevant awareness days can boost visibility and engagement. Remember, it’s crucial to stand out amidst the noise. • Identify awareness days that align with your association’s mission and objectives to ensure your news feels relevant and impactful. • Plan your content well in advance to create a cohesive and engaging story. • Create a unique angle and use all available channels to amplify your message. • Consider co

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Predict 2024 – Acumen User Conference: 10/28 & 10/29

Association Analytics

The post Predict 2024 – Acumen User Conference: 10/28 & 10/29 appeared first on Association Analytics.

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Stay cool with the Salesforce Summer ‘24 release highlights

Nimble AMS

The weather is starting to heat up across the US! If you’re anything like us, you’re making plans to stay cool this summer with an exciting vacation or trip to the beach. Want something else to look forward to this summer? The Salesforce Summer ‘24 product release promises to offer increased efficiency and streamlined processes for your association.

Products 146
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10 Overlooked Tactics for Increasing Membership at Your Organization

Aptify

How can you continue to attract new members to your organization? Here are 10 proven, yet often overlooked , approaches to increase membershi p. For large associations and labor unions, membership recruitment is a never-ending project. Just think: Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons.

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The Power of Inclusive Language in Associations: Building a Welcoming Community

AMR Management Services

Associations are spaces where members from specific professions, fields, or industries can engage, network, and learn. Boards of Directors and association leaders want their associations to be inclusive and valuable experiences for all members. Sometimes, however, we may unintentionally do or say things that make people feel excluded. In our diverse world, associations must strive… The post The Power of Inclusive Language in Associations: Building a Welcoming Community first appeared on AM

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Leveraging local news in your association’s strategy

The Association 100

In this video , I discuss the strategic benefits of incorporating local news outreach into your communications plan. Local news outlets connect directly with engaged community members, offering a platform to reach specific audiences effectively. With national outlets more difficult to earn placements in than ever, local media provides diverse content opportunities where your association’s news can shine.

Strategy 130
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Excellence is never a given. Being identified as the best in anything from soccer to sales requires commitment and hard work. But for decades, associations easily held pride of place in their industries. Members saw us as a professional home, their most trusted source of advocacy and information. Yes, we had to win that loyalty. But there weren’t many contestants vying to take it away.

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Beat the heat with Nimble AMS Summer ‘24 release

Nimble AMS

It’s almost summertime, and that means two things—the weather is heating up fast, and our Nimble AMS Summer ‘24 product release is making waves! Beat the heat this summer with exciting new advancements for your staff and members. Check out what Nimble AMS has in store for you this Summer ‘24! Nimble Intelligence According to Community Brands research, 55% of associations say investing in business intelligence and data analytics is a top priority.

LMS 142
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Report: Association Membership Models Need More Attention

Associations Now

The McKinley Advisors study says that associations risk chasing nondues revenue at the expense of their core mission. A new research report argues that associations are neglecting their membership models, and that their role in overall value proposition requires more intent and strategy. McKinley Advisors’ Membership Reset: Delivering on the Promise of Membership , published earlier this month, notes that in the race to pursue nondues revenue, associations have given short shrift to a key pillar

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Annual Marketing Planning: A Lyrical Journey

Association Adviser

On May 30th, I had the privilege of presenting at the ASAE MMC+Tech Conference. This session aimed to provide a simple, and easy-to-remember set of reminders using popular song lyrics for creating a successful marketing plan by using a memory recall tool called mnemonics.

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Podcast: ‘Advancing DEI and Disability Inclusion in Associations’

The Association 100

Join us on the latest episode of The Association 100 podcast , where Samyuktha Neeraja, state associations relations manager II at the American Association of Nurse Anesthesiology, shares her journey and insights on promoting DEI and disability inclusion within associations. As a South Asian woman with dwarfism, Neeraja’s unique perspective enriches the conversation around overcoming misconceptions, embracing intersectionality and implementing effective DEI practices.

Strategy 130
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Navigating the Future: How AGU Leverages Technology to Advance Earth and Space Sciences

.orgSource

The American Geophysical Union is an organization that revolves around science and technology. So, it was fascinating to interview Thad Lurie as a guest on my Association 4.0 Podcast. Thad is AGU’s Senior Vice President of Digital and Technology. He brings nearly 25 years of experience in IT and operations within the association industry to that position.

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Why associations should care about continuous product updates

Nimble AMS

Did you know that Nimble AMS has a long history of offering product innovation and enhancements? Like Salesforce, Nimble AMS offers three annual product upgrades, ensuring its customers have access to the latest software functionality and product capabilities. For more than a decade the Nimble AMS product team has dedicated itself to providing associations with the latest in enhancements and innovations.

Products 124
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Keys to Successful Board Orientation

Associations Now

Training new board members on fiduciary duties and bylaws is important. But a new research report encourages boards to think bigger. Few association leaders need to be told about the importance of board orientation. But that doesn’t mean there’s clarity on what that orientation looks like. Videos or binders? Half-day or full-day? Hybrid, remote, or in-person?

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The Three Stewardship Imperatives of Fit-for-Purpose Association Boards: Part II

Association Adviser

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. As of this article’s publication date (6/20/24), there are 2020 days remaining in The Turbulent Twenties, and 195 days until this decade’s midpoint on January 1, 2025.

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‘Revolutionizing Licensure: NCARB’s Innovative Approaches’

The Association 100

In our recent Association 100 podcast episode , I sat down with Mike Armstrong, CEO, National Council of Architectural Registration Boards. Armstrong shares NCARB’s forward-thinking initiatives aimed at modernizing the licensure process with a focus on inclusivity and technology. Key highlights: • Leadership philosophy – Balancing regulatory rigor with user-centric policies. • Data-driven decisions – Using demographic data to address unconscious bias. • Technological advancements – Leverag