Reid All About it

JANUARY 10, 2025

The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Read, dammit. I cant go online without tripping over stories about the decline in reading capability and comprehension.

Case Study 213

Case Study Education Content Marketing 213

The Association 100

JANUARY 12, 2025

On The A100 Podcast , Phil Alongi of Alongi Media discusses how associations can raise the bar on event production without breaking the budget. Alongi introduces their groundbreaking 4K mobile production unit a control room on wheels that cuts costs, reduces carbon footprints and delivers cinematic-quality content. We also explore how storytelling, aligned with business goals, can transform annual events into engaging experiences for attendees and virtual audiences.

Products 130

Products Innovation Cost Content 130

Wild Apricot

DECEMBER 30, 2024

Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.

Examples 438

Examples How To Marketing 438

Spark Consulting

JANUARY 8, 2025

Why do people associate in the first place? We come together because we have a goal we want to achieve or a problem we want to solve that has proved resistant to individual fixes. I was reminded of this yesterday, as I joined the first Prometheus First Tuesday conversation of 2025. I joined the breakout room on the topic of membership marketing. One of the participants shared that his members, classroom teachers, are stressed for time and money (and other resources), so they tend to request bite

Maine 195

Maine Course Tools Content 195

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Strategy

Association Analytics

JANUARY 7, 2025

It remains all too common for associations to ignore vital data points as they strategize for the future. The inertia of decades of existence often precludes a data-informed state, instead relying on anecdote, trusting in the gut feeling of longtime employees or volunteers, and the way things have always been done. This flies in the face of modern organizational thinking, and associations looking to be proactive – or facing the modern challenges of the industry – would be advised to

Strategy 169

Strategy Hawaii Survey Case Study 169

Associations Now

DECEMBER 27, 2024

AI commanded lots of attention this year, but it wasnt the only challenge association leaders faced. The end of the year is time for mixed emotions. Theres the lift that comes from having made it through another year. But along with hope is a feeling of trepidation about whats to come. And its been a particularly unsettling time, as a contentious presidential election, recession fears, and (to say the least) disruptive technology trends all vied for leaders attention.

Leadership 118

Leadership Social Media Committee Revenue 118

Association Adviser

DECEMBER 30, 2024

As 2024 draws to a close, the association world stands at the crossroads of reflection and anticipation. This past year brought both challenges and opportunities, shaping how associations engage members, generate revenue, and leverage technology.

Revenue 165

Revenue Innovation Technology Member Engagement 165

NXUnite

JANUARY 8, 2025

No matter how straightforward your nonprofits mission is, the work behind it is complex. To power your operations, you need to recruit and retain a strong team of staff and volunteers. To ensure your long-term success, you need to maintain a confident and informed board of directors. To raise enough funds to sustain your programs and services, you need to convince your community that your cause is worthy of support.

Learning Management System 130

Learning Management System System LMS Course 130

The Association 100

JANUARY 12, 2025

On The A100 podcast , I sat down with award-winning journalist Kirstin Garriss to kick off our January media series. Garriss shared her inspiring journey, from discovering her passion for journalism in high school to covering national politics. Along the way, she honed her skills in investigative reporting and storytelling. She offered actionable insights for PR professionals, including crafting targeted pitches, highlighting personal stories and building strong relationships with reporters.

Report 130

Report 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Wild Apricot

DECEMBER 31, 2024

Stay in the know about what nonprofit trends you can anticipate in 2025, from fundraising to marketing to partnerships!

Marketing 250

Marketing 250

Associations Now

JANUARY 7, 2025

Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals

Report 104

Report Marketing Survey Content 104

Association Adviser

JANUARY 7, 2025

As associations gear up for 2025, diversifying revenue streams beyond membership dues is essential for long-term success. A new year offers a fresh start to rethink strategies, tap into emerging trends, and optimize existing opportunities. Here are actionable ways to maximize non-dues revenue while embracing the possibilities of 2025.

Revenue 160

Revenue Strategy 160

.orgSource

JANUARY 7, 2025

Associations are navigating unprecedented challenges. The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. But in an era of constant change, resilience alone is not enough. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation.

Innovation 88

Innovation Survey Technology Strategy 88

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

The Association 100

JANUARY 12, 2025

On The A100 Podcast, Im kicking off 2025 with a solo episode exploring how the media and PR landscape has evolved and what it means for associations. Relationships are back at the forefront of effective media outreach, but great storytelling remains the foundation. I share my go-to tips for smart, targeted pitching researching reporters, crafting concise pitches and leveraging member voices for impactful stories.

Tips 130

Tips Strategy Report 130

AMR Management Services

JANUARY 8, 2025

In our previous blog post in this series on ADA compliance and website accessibility we broke down the four ways you can have an impact on your associations web presence no matter what platform you are using and in part three we are doing a deeper dive into using alt text: Ensuring that all images… The post Why Web Accessibility and ADA Compliance Matter: Part 3 Alt Text first appeared on AMR Management Services.

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Association Freak

JANUARY 14, 2025

Reading Time: 6 minutes By: Sarah Ferguson Imagine Trisha, a recent college graduate, joins your technical engineering association. Shes excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board. However, once Trisha signs up for her membership, she notices that your associations website is tricky to use.

Member Experience 72

Member Experience Directory Resources Tools 72

Association Adviser

JANUARY 14, 2025

As associations navigate an era defined by shifting member expectations, rapid technological disruption, and an unpredictable economic landscape, one truth stands out: the strength of an organization lies in its people. Workforce initiatives, once considered ancillary, have emerged as mission-critical strategies for associations striving to maintain relevance and impact.

78

78

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

.orgSource

DECEMBER 31, 2024

The world of associations is at a pivotal moment. Disruption isnt just knocking at the doorits reshaping the entire house. Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. But how do you move from being reactive to proactive, from surviving to thriving? At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology.

Technology 88

Technology Strategy Case Study Innovation 88

The Association 100

JANUARY 12, 2025

In this Association Insights video , I share how associations can ensure PR strategies reflect the values of members. Start by deeply understanding your members priorities through surveys, feedback sessions and conversations. Once you know what matters to them, craft messaging that highlights how your work supports their causes and goals whether its advocacy, industry standards or social impact.

Video 130

Video Survey Strategy Industry 130

Associations Now

JANUARY 10, 2025

CEOsand association pros generallyhave kept AI at arms length. This should be the year execs commit to understanding it, even if they dont use it. What does it mean to lead on artificial intelligence in 2025? For the overwhelming majority of associations, that means not doing much at all. According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent

Leadership 69

Leadership Course Survey Technology 69

Association Freak

JANUARY 9, 2025

Reading Time: 1 minute In this insightful session, Chris and Lisa Vaughan from Sequence Consulting discuss the game-changing trends shaping associations in 2024. From the rise of tiered and practice-based membership models to groundbreaking applications of AI in member engagement and communications, this conversation highlights the innovations driving growth across the sector.

Industry 72

Industry Innovation Content Communications 72

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. As one agency executive shared, Whether we like it or not, the Mad Men era is receding in our rearview mirror while we drive at full speed into the age of the Math Men and Women. [1] While this shift occurs in agencies, associations are experiencing similar

Marketing 52

Marketing Technology Report Innovation 52

.orgSource

JANUARY 14, 2025

In todays environment, adaptability isnt just an advantageits a necessity. Associations are operating in a time of rapid digital transformation and evolving member expectations, where staying relevant and impactful requires the ability to continuously assess and adjust. While many organizations aspire to achieve excellence, few take the time to evaluate their readiness for the journey.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

HOA Strategies

JANUARY 14, 2025

In the last three years, the US community association industry has seen a dramatic rise in HOA insurance premium costs. Though this is hitting coastal, multi-family buildings the hardest, many states, including Utah, are seeing increases as well. Communities everywhere are faced with the difficult choice between protecting their community and keeping monthly dues increases reasonable.

Utah 52

Utah Miami Price Cost 52

Association TRENDS

JANUARY 13, 2025

How will you connect with your members in 2025? Rottman Creative created the 2025 Membership Trends resource to help you uncover new opportunities, tackle challenges, and give your members more value. Heres a quick look at whats inside: Keeping Members Engaged: Simple ways to grab attention in a busy world. Growing All Year: Tips to turn visitors.

Member Engagement 52

Member Engagement Tips Resources Marketing 52

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Cost

Association Freak

JANUARY 9, 2025

Reading Time: 2 minutes In this insightful episode of the Over A Pint Podcast, host Patrick sits down with Chris Vaughan, founder of Sequence Consulting, to explore the transformative role of associations in modern life. Chris shares his journey from philosophy to consulting, the genesis of Sequence Consulting, and how his firm helps associations thrive by redefining member value and engagement.

Association Value 72

Association Value Content Examples Marketing 72

YM Careers

JANUARY 13, 2025

A new job has opened at a company in your associations industry or profession. Now, its time to fill the role. So, employers who use your association job board do […] The post Tips for Effective Job Ads appeared first on YM Careers by Momentive Software.

Tips 52

Tips Software Industry Recruitment 52

Association Strong

JANUARY 7, 2025

Listen in as Association Strong Hosts Tom Morrison and Dave Will share some of the key challenges facing associations, recap of some of the great guests in 2024 and the exciting content coming in 2025 from Association Strong. Listen in as Association Strong Hosts Tom Morrison and Dave Will share some of the key challenges facing associations, recap of some of the great guests in 2024 and the exciting content coming in 2025 from Association Strong.

Content 52

Content 52