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New report: Association marketing has a ways to go

Aaron Wolowiec

It requires creativity, strategic planning, vision and data analysis. The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. A few things to consider. (My My two cents here.).

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Lunchtime Links: Don’t Get Stung by Bad Data

Associations Now

Nonprofits can waste thousands, sometimes millions, of dollars sending communications to obsolete email and home addresses. Rowland recalls one charity that sent more than 35,000 communications to members on its list who had passed away or were no longer affiliated with the organization.

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